Online Marketing

JLDC 0140: Starting an Online Business – Interview with Matt Powell


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Starting an online business? In today’s podcast episode, we speak with Martial Artist, Teacher and Author, Matt Powell.

Matt shares with us how he was about to take his local martial arts school and turn it into to a global Internet brand.

Topics discussed during this podcast episode include;

  • Free and paid traffic methods Matt us drive visitors to his websites
  • How Matt uses expired domain names to increase his search engine rankings
  • Matt’s product funnel
  • And much more!
  • You can play this podcast episode here:

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    Websites referenced during the podcast:

    Pramek.com

    Here’s a timeline of the topics discussed during the podcast:

    0:00 – Short bio and intro

    1:15 – Matt’s upbringing, background and key influences growing up
    3:45 – Starting his own martial arts business
    5:35 – How Matt went from a local martial arts studio to taking it online
    9:50 – How Matt drove traffic to his websites in the past and how he does it today
    11:15 – The importance of domain age for SEO
    12:15 – How to use expired domains to help your search engine rankings
    13:35 – Website branding
    15:50 – Paid advertising that works for Matt
    18:45 – Monetizing your traffic/creating a product funnel
    26:00 – Getting in contact with Matt Powell
    27:10 – Matt’s final thoughts – important advice for those starting an online business

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