If you have had a meeting with me in the past year, the book "Pendulum" by Roy H. Williams and Michael Drew has undoubtedly come up in conversation. It's one of the most impactful books on marketing, business, human relations and culture that I have ever read.
Find out more about it at www.penduluminaction.com and buy it here (https://www.amazon.com/Pendulum-Generations-Present-Predict-Future/dp/1593157061/ref=sr_1_1?ie=UTF8&qid=1518395876&sr=8-1&keywords=pendulum+book).
In this episode, Michael Drew unpacks how the Pendulum is lining up with current trends in our culture. We talk about going from a "Me" centered culture at it's zenith in 1983 to 2023 where we will be at the zenith of a "We" society. The last time we were here, was 1943...80 years ago when the pendulum was in the exact same spot.
You can follow Michael at @PromoteABook and he welcomes your emails at [email protected]
Politics, manners, humor, sexuality, wealth and even our definitions of success…they’re always shifting. But have you ever stopped to wonder why, or more specifically how, this happens? On the surface it seems simple - these things are periodically renegotiated by whatever new values are deemed as ‘en vogue' by society. And we all know that social values are used as a lens to judge what is acceptable and what is not, at any moment in time.
But here's the deeper question - do these new values randomly emerge or is there a pattern?
Pendulum chronicles the stuttering history of western society, that endless tick-tock between one excess and another, always regretting what was left behind. Based on in-depth research of trends over last 3,000 years, we can see there IS a pattern. It's 40 years from one extreme to the other, with a complete cycle taking 80 years from start to finish.
Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers.
Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages.
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