The Jobs to be Done (JTBD) theory is a framework for understanding customer needs and motivations by focusing on the "jobs" or tasks that customers are trying to accomplish rather than just their demographic characteristics or product preferences. It suggests that customers "hire" products or services to help them fulfill specific jobs or tasks in their lives, and successful products are those that effectively address these underlying needs and provide solutions that customers find valuable.

People don’t buy products, they hire them for a job 🏗️🎯 Understand the real needs behind decisions.

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