We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?Show notes:<ul><li><a href='https://www.amazon.com/Competing-Against-Luck-Innovation-Customer-ebook/dp/B01BBPZIHM'>Competing Against Luck </a>by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan </li><li><a href='https://rosenfeldmedia.com/books/managing-priorities/'>Managing Priorities</a> by Harry Max</li><li><a href='https://en.wikipedia.org/wiki/MECE_principle'>MECE principle</a></li><li><a href='https://www.amazon.com/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90'>Positioning</a> by Jack Trout and Al Ries</li></ul>

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value? Show notes:Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?Show notes:<ul><li><a href="https://www.amazon.com/Competing-Against-Luck-Innovation-Customer-ebook/dp/B01BBPZIHM" rel="noopener noreferrer">Competing Against Luck&nbsp;</a>by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan&nbsp;</li><li><a href="https://rosenfeldmedia.com/books/managing-priorities/" rel="noopener noreferrer">Managing Priorities</a> by Harry Max</li><li><a href="https://en.wikipedia.org/wiki/MECE_principle" rel="noopener noreferrer">MECE principle</a></li><li><a href="https://www.amazon.com/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90" rel="noopener noreferrer">Positioning</a> by Jack Trout and Al Ries</li></ul>

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