Before streaming, television networks built their identities with unforgettable image campaigns. Joe goes behind the scenes of FOX's iconic 1989 "This Is FOX" campaign, shares personal memories from the image shoot on the FOX lot, explores how Married... with Children helped redefine television comedy, and reveals why controversy became one of FOX's greatest marketing tools.

Joe Cipriano launches Be Kind & Rewind by taking viewers back to the birth of the FOX television network and the arrival of a little animated family that changed television forever. Hear the story behind the network's early days, watch original FOX promos, and revisit the premiere of The Simpsons through the eyes—and voice—of the man who promoted the network throughout the 1990s.