Episode 54: #OnTheStacks in the blu door studio with Joe Foley, Co-Founder and co-owner of Punch Pedal House. NEPA native and former Division I athlete at the University of Pittsburgh, Joe shares his experiences working as one of the top real estate brokers in New York City, becoming an investment banker on Wall Street, and why he left it all to follow his passion for fitness.

He was told by the top cycling companies in the world that he was off brand, too much of a cyclist, and wasn’t a good fit. Joe sacrificed everything to start his own cycle studio, even giving up his Manhattan apartment and sleeping on the concrete floor of his Brooklyn fitness studio to make ends meet and grow his business.

Joe also talks about not staying “in the box,” building a brand through “sticky” organic growth, and never giving up on yourself.

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