Joe Foster, born in 1935, is the co-founder of Reebok, established in 1958 with his late brother Jeff, continuing a family legacy in athletic footwear that began with his grandfather Joseph William Foster's pioneering spiked running shoes in 1895. Growing up in Bolton, UK, Joe was immersed in the family business J.W. Foster & Sons, which supplied shoes to Olympic athletes like Eric Liddell and Harold Abrahams. Joe and Jeff launched Reebok, starting in a small Bury factory and growing it into a $4 billion global brand by the 1980s, surpassing Nike and Adidas through aerobics trends and celebrity endorsements like Jane Fonda. Now 90, Joe authored Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, detailing the sacrifices, triumphs, and entrepreneurial spirit behind Reebok's rise. His work emphasizes believing in one's abilities, enjoying the journey, and fostering teamwork.

ParentShift course 30% OFF with the code "TRIBE". Link below:

ParentShift: https://www.hernanchousa.com/courses/parentshift?ref=c23daa

Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daa

Connect with Joe on LinkedIn

Other Social Media Links for Joe:

• Instagram: @founderrbk
• One Golden Nugget: Empowering Success Through Shared Wisdom
• Books Available in Amazon

You can explore more of Hernan's work on his website https://www.hernanchousa.com/.

Music Production by Sebastian Klauer