Joel Benge, Principal at Message Specs, and self-described "message therapist," steps into the ring!

George K and George A talk to Joel about common sales and marketing messaging mistakes, and Joel runs the first “Messaging Maze,” with on-air reviews of audience-submitted outreach emails!

In this episode we get into:

💬 The power of empathy and understanding in building trust and open communication.

🔄 Taking a first principles approach to messaging involving all organizational facets.

🤝Joel takes audience questions in the Brass Tacks part of the show.

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Mentioned in this episode: The Storytelling Animal, by Jonathan Gottschall