Promoting a weekly racing program is a 7-day-a-week task - especially during the season.

Listen in as Shawano Speedway's Brad Luepke explains how it's much more than simply turning the lights on

and opening the gates on Saturday nights.

Kurt Schweitzer has been around motorsports for most of his adult life.

The current president of the Fox River Racing Club talks about how it all got started for him in the 1970s and his current position within the club that promotes the weekly 'Thursday Night Thunder' action at Wisconsin International Raceway in Kaukauna, Wisconsin.

Brillion, Wisconsin's Dan Peterman was always in the thick of things in the Fox River Racing Club's sportsman division races on the quarter-mile oval at Wisconsin International Raceway in Kaukauna, Wisconsin. Listen in as Dan talks about the strength and parity within the class and the move from the quarter-mile to the half-mile and the evolution to what was referred to as a 'limited late model' at the time. Listen in!

Door County native Mike Schmelzer is most well-known for being the man behind Bay Speed Center in De Pere, Wisconsin. However Schmelzer had a racing career in northeast Wisconsin from the 1970s through the 1990s where he'd often race four nights a week on both dirt and asphalt. Listen in!

Matt Panure wears many hats. He's the voice of "Thursday Night Thunder" at Wisconsin International Raceway in Kaukauna, Wisconsin. He calls the action on the Dirt Kings late model tour. He one of the main players involved in promoting the TUNDRA super late model series.

Listen in as Matt discusses the unique business plan behind this series and why it remains an affordable option for both racers and track promoters alike.

What prompted Jason Shultz to put together the Dirt Kings late model tour? Listen in to find out!

Manitowoc, Wisconsin native Mike Kudick grew up in a racing family racing. Retired from racing for a bit now, Kudick talks about moving up north, running his own business and that non stop temptation to possibly return the the race track. Enjoy!

It was a race track in Peshtigo, Wisconsin of all places where Gene Coleman's passion for stock car racing was ignited as a youngster.

Listen in as we chat with a legendary racer, car owner and true business success story who emerged from humble beginnings in Menominee, Michigan.

Marshfield, Wisconsin's Rory Melbinger has been a winner on both dirt and asphalt ovals in his career in central Wisconsin.

Listen in as he talks about his racing career that started in the mid 1970s!

Menasha, Wisconsin's Steve Geise battled in the rough-and-tumble 1/4 mile sportsman class in Fox River Racing Club action at Wisconsin International Raceway in Kaukauna, Wisconsin. After hanging up the helmet Geise served as a steward for the FRRC. Join us as Steve reflects upon his racing career which began at the now defunct Outagamie Speedway in Apple Creek.