John Clavadetscher, is the President and Chief Commercial Officer at Outsell. Outsell is a data and technology company whose automotive customer data and engagement platform listens, predicts and engages with customers at scale, delivering measurable improvements in sales, profitability, and customer loyalty.

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What we discuss in this episode:

In this episode John talks about the company's mission and how it is helping automotive dealers and organizations grow. 

John explains how outsell uses data to personalize communication with customers through various channels, such as direct mail, email, SMS, and social media. He emphasizes the importance of sending coordinated and consistent messages to avoid sending the wrong message and turning customers off. John also shares some of the impressive results that outsell has achieved, including increasing overall gross profit by 65% on a per person basis over a three-year period.

John discusses how outsell works with dealerships to understand their customer base, clean up their database, and optimize communication: helping their customers best listen, predict, and engage with their own customers at scale to deliver measurable and tangible ROI. John explains how Outsell's platform ingests various types of data to provide a 360 view of the customer, allowing the retailer to determine the right medium, message, and time to communicate with the customer. 

Overall, this episode offers valuable insights into how dealerships can leverage customer data to improve communication and drive measurable results. By personalizing communication and sending coordinated messages, dealerships can create a better customer experience and increase their bottom line. The episode is ideal for early adopters who want to know more about Outsell's data-driven approach to automotive customer engagement.

Listen to the episode featuring John Clavadetscher for even more insights!

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Thanks, John Clavadetscher

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