discussion of the weaknesses in brand development as an intro to explaining how to use movie screenplays to develop brands through conflict

In which I introduce the 3 book ideas I want to be bringing out either as ebooks or print on demand. Brand screenplay workshop how to, waggle dancers - how to move ideas through organisations, and a memoir of my life as an account planner - nothing like setting targets for the new year!

the year account planning got going. As we approach the anniversary year 2018 it seemed a good idea to outline the key events in 1968 which ended with 2 agencies J Walter Thompson and Boase Massimi Pollitt having planning depts. The year it really got going.

Explaining 3 characteristics that were embedded in account planning from the very start that made sure it lasted. The pretenders who claimed to have started it didn't use these 3.

Explanation of a postscript in 98% Pure Potato in which we explore the rival claims of David Brent and John Wood of CDP to have started planning before the acknowledged founding fathers - valuable lessons in what planning is. And what it isn't!

Out of the distinction made on the Nov 29th WARC podcast between deliberate and emergent planning we continue to debate the difference between been current and being liked

As a curtain raiser to next week's webinar with WARC I talk about the pressures productising planning thinking, playing right into the hands of the consultants. To register for webinar Nov 29th 3pm GMT go here: https://lnkd.in/eJhkPdh

in which we talk about how long you can do the same job. What comes next? And what comes later!

A question we asked our first generation of planners: is digital and social a whole new ball game. And they explain what they make of the new communication channels

Talking about the dangers of planners being too clever for their own good. With a story from Adam Lury which somehow didn't make it into 98% Pure Potato