I review a new campaign whose interest is entirely borrowed from a footballing scandal from years ago to make a point about the value of rewards versus loyalty. Chip off the old Paddy Power Block but I don't think this cynical ad is doing much for advertising or the gambling industry. https://www.youtube.com/watch?time_continue=1&v=EQL4tl0U_5o

This week we look at the De Paul Unheard campaign on Spotify using playlists to highlight the plight of homeless young people and to build empathy.Here's the campaign page: https://uk.depaulcharity.org/spotify-playlists-tell-depaul-stories And here's the landing page: https://uk.depaulcharity.org/unheard and I talk about calls to action and measures

Here's the commercial Amazon are going to be showing at the Superbowl this year. https://www.youtube.com/watch?v=IA1rqEn_7YU It takes all the things which people worry Alexa is going to do wrong and magnifies them. I talk about why advertising does this and the likely effect.

in which I reference the Aero Mexico DNA discount campaign which has got a second life this year. And I ask the question - why aren't brands using Brexit to get noticed? Here's the link to the ad https://www.youtube.com/watch?time_continue=1&v=2sCeMTB5P6U

the third outing of the podcast looks at today's advertising and advertising issues and where relevant references them against the book 98% Pure Potato written by John Griffiths and Tracey Follows. This week it is that controversial Gillette campaign. We consider 6 levels at which the campaign might be working before settling on Irritation being the most likely and effective way of understanding how it works.

A podcast which makes the simple point about the way account planners - even junior ones- can make a major contribution. The best way to introduce planning to clients.

There's a dust up at JWT about straight middle aged middle class male white creatives being let go in the interests of diversity. Cue a discussion about the diversity and elitism that clings to advertising and how the first planning agencies addressed that.

in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.

Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how the first planners addressed them. You can of course find out lots more by getting hold of a copy of 98% Pure Potato but there is plenty of the ancient wisdom via these podcasts.