In this episode, I’m really excited to have as my guest, John Horn, who is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup, which was started back in 2012, and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon, and more.

In our discussion, John talked to me about:

• Why it's important to start by deeply understanding your target audience
• Ways to customise adverts to different audiences
• Using analytics and tracking to refine and inform your advertising strategy

Listen to the podcast to find out more.

Show Notes and Blog

The Podcasts

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