Creating relationships is more challenging than ever for business and marketing professionals. But it doesn't have to be.

If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.

John Jantsch has the strategies you need to create customers and clients for life.

John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

In this episode, John details the marketing concepts in his new book that transform how readers view their business, marketing, and customers.

Listen to this episode and learn about:

• John giving gratitude to Peter Drucker (3:33)
• Why John wrote The Ultimate Marketing Engine now (8:37)
• What people are craving a transformation away from (12:22)
• Membership over customership (14:08)
• The meet me at the club concept (17:29)
• The power of referrals (21:11)
• Empathy as a marketing tool (23:56)
• Solving the problem of control (27:50)
• How to work with John (31:01)

Links

• Connect with John on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/
• Pre-order The Ultimate Marketing Engine - https://www.amazon.com/Ultimate-Marketing-Engine-Ridiculously-Consistent/dp/1400224772/ref=as_li_ss_tl?_encoding=UTF8&qid=1608570384&sr=1-4&linkCode=sl1&tag=ducttape0a-20&linkId=cf8c5e2a5b68fe1933a34e54778e05e1&language=en_US
• Information on The Ultimate Marketing Engine - https://theultimatemarketingengine.com
• Duct Tape Marketing - https://ducttapemarketing.com