TVC 710.2: Rich Podolsky, author of Madden & Summerall: How They Revolutionized NFL Broadcasting, talks to Ed about the so-called "contest" between Pat Summerall and Vin Scully in the early weeks of the 1981 NFL season over who would welcome John Madden's permanent on-air partner on CBS; how the commercials Madden did for Lite Beer from Miller helped sell then-CBS president Van Gordon Sauter on Madden's appeal to audiences; how the introduction of the Telestrator (aka the CBS Chalkboard) allowed Madden to become "America's nutty football professor"; and how Rich's personal connection with Madden—which began in the early 1970s, when Rich was a beat writer for the Miami Dolphins, and which developed further when Rich worked for ABC and CBS—gives Madden & Summerall tremendous depth and insight. Madden & Summerall is available wherever books are sold through Lyons Press.