John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing. 

He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth. 

References:

• Free Is Bad: How The Free Web Hurt Privacy, Truth and Democracy...and what you can do about it
• Free Is Bad TLDR

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