About John Munsell: John Munsell is the CEO of Bizzuka, Inc. and author of INGRAIN AI – Strategy through Execution: The blueprint to scale an AI-first culture. With more than 10,000 hours working hands-on with AI, he created the AI Strategy Canvas® and Scalable Prompt Engineering™, frameworks that have helped everyone from law professors to non-technical construction CFOs use AI to compress weeks of work into hours and save their companies millions.

Known for making complex AI instantly understandable, John combines real-world case studies, clear frameworks, and a healthy dose of Southern charm. A former Adjunct Instructor of AI at Louisiana State University, he’s consistently rated as the speaker who “finally makes AI make sense” and gives audiences tools they can put to work immediately.

In this episode, Jennie and John Munsell discuss:

• Why most businesses overestimate their current level of AI mastery
• How AI can remove administrative work and free salespeople to focus on people
• Using AI to analyze conversations, uncover hidden needs, and improve follow-up
• How personalized, AI-assisted proposals dramatically increase conversion rates

Key Takeaways:

• AI isn’t just a faster copywriter; it’s a capacity creator that gives salespeople back time to build real relationships.
• The most powerful AI workflows start with understanding pain, frustration, and desire—before ever pitching a solution.
• Personalized proposals perform better because they reflect how buyers think, decide, and communicate, not just what they need.
• When sales conversations are guided by preparation and insight, prospects feel seen, heard, and understood.
• The future of sales belongs to those who use AI to solve problems, not push products.

"AI creates capacity, and if you know how to use AI, then you have this excess capacity that is then used to be in front of people, because you're delegating the paperwork to AI." —  John Munsell

Connect with John Munsell:

Website: https://www.bizzuka.com/

LinkedIn: https://www.linkedin.com/in/jwmunsell 

 

CONNECT WITH JENNIE:
Facebook: https://www.facebook.com/badassdirectsalesmastery

Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/

Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/levelupcoachllc/
Email: [email protected]

Audio production by 

Turnkey Podcast Productions. 

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