What does it really take to build a profitable, sustainable tree service business in today’s market?

In this episode, we have John Rogalsky, owner of Ricks Certified Arborist in Pennsylvania, to talk about his unconventional journey into the tree industry and how he helped grow a company into a multi-million-dollar operation before launching his own highly specialized business.

John shares how shifting from traditional tree removals to plant health care completely changed the way he serves clients, builds trust, and creates long-term revenue. From branding and marketing to education, memberships, and client retention, this conversation dives into what separates tree service companies that struggle from those that scale.

If you’re a tree service owner, arborist, or home service professional looking for smarter ways to grow, stand out in your market, and build a business people trust, this episode is packed with real-world insights you won’t want to miss.

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