Tips on how to grow your #SmallBusiness - from branding to messaging to the most valuable platform for your ad spend.  #1 - Be authentic! - Make sure you are being authentic to your brand, your business & your customers  Always Focus on Customer Service - Make sure you're approaching your business relationships & marketing content from a standpoint of gratitude.  Nail down your target audience before launching content  - Think of who you want to view your content and make sure you relate with your viewers with your messaging   #2 - Maintain a steady stream of content. - Make sure you are posting on #LinkedIn or #Instagram TWICE a day! If you're a product based business, Instagram is your platform.   #3 - If you are going to spend marketing dollars anywhere, spend it on Facebook - It's the most efficient marketing platform for small businesses, you can get the most reach for the least amount of money and can get extremely targeted with who you want to view the ads.    - - - -  Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected]  Stop by and say hi! https://thegoodmonster.com/contact 

How can you use #InfluencerMarketing to rapidly grow your brand and expand your reach?  - First, you want to identify influential #SocialMedia users in your target audience and vertical.  Look for people who have a decent following and engagement with their users. - You want to leverage these users, people who already have the attention and interest of your vertical, to talk about and promote your brand. - Now you want to set the relationship: what is the influencer willing to work for? Paid promotions? Or product exchange? Make sure you communicate the value of a partnership with your brand. - Make sure you understand where they want to go with this relationship -- do they want a long term partnership?  - Finally, keep at it! Keep the momentum rolling and keep the communication open with these influencers.  

 Thanks for tuning in to Episode 3 of #GrandAdvice by Good Monster! What is the #HaloEffect? The Halo effect is the significant impact a first impression can make on a person's perception of a business / brand or individual.  How can you use the Halo Effect to your advantage in #Branding & Marketing? Consumers will talk about their experience. Make sure it’s a positive one. The Halo Effect guides consumers idea of what type of interaction they will have with your brand in the future. It can determine if a consumer returns, what they tell their friends and if potential consumers choose your brand over another.  How to use the Halo Effect in your #DigitalMarketing campaigns? First,  make sure you figure out the core mission of your brand before you launch any campaigns. Second, make sure you understand the consumer journey. It only takes a small detail to be out of place that can turn a new customer into a negative review.  If the first brand impression is good, generally, the rest of the things customers think will be positive. 

 Welcome to Episode 2 of #GrandAdvice by Good Monster!  

Just in time for tax season, John shares some #MarketingTips on how to make your CPA or Accounting Firm stand out from your competitors. 

Welcome to #GrandAdvice by Good Monster - a new series we're excited to launch!  

Today, John talks about how to how to increase foot traffic to your restaurant business and the importance of customer retention.