John Timmerman Podcast

John Timmerman Podcast

By John TimmermanBusinessMarketing
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John Timmerman Podcast episodes

  • Boost Your Sales Teams' Performance with Content

    Hard-selling, cold-calling; it still works to some degree, but not as well as building a foundation of trust first.

    In today's show John talks about the art of social-selling. Using social media and email to deliver value to your prospects will help you generate more word-of-mouth, more inbound inquiries, and higher sales conversions. And much of the "buy-in" will happen before they even speak with you.

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    Call us: (315) 226-3269

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    8 min
  • Storytelling can grow your manufacturing business

    Storytelling is important for any business anywhere, but manufacturing companies and industrial partners are a little bit slower to adapt marketing and storytelling as a way to get new business or hire better talent.

    In fact, it's changing now as the younger generation becomes the decision makers in these companies. They're already using digital media and platforms like Google to research online for their next partners. So it's incredibly important to start telling your company's story now to influence them to select you, so they don't select your competition.

    Now I want to go through a few main reasons why this is so important so you can draw some lines between your business and how this might integrate into your current system.

    One of the first reasons especially the top of the funnel, meaning before somebody even starts looking, is that storytelling allows you a new opportunity for discoverability.

    The more stories you tell using as many different mediums as possible, across as many platforms as possible, the more chances somebody has to discover your company as a potential solution.

    For example, if somebody has a need internally to get some sort of widget made for their company, or they're developing a new product and they need a piece of that product developed by somebody else, they're going to start looking for a vendor.

    They might start by looking at trade organization websites. Then they might search Google to compare some options. Then they will ask around. But regardless, eventually, they're probably going to land on your website.

    The younger generation is digitally-driven and has integrated this way of searching for a solution into every decision they are faced with.

    They're going to do the research before they even contact you.

    This is why it's so important for you to make sure there are things like white papers, videos, testimonials and case studies on your website.

    Then distribute these mediums across a bunch of different platforms like LinkedIn, Facebook, Industry websites, and SlideShare-which is actually owned by LinkedIn.

    YouTube is a point of discoverability all by itself, so by telling your story in video form, it gives you new opportunities for somebody to find you.

    Storytelling empowers your sales team or your business development team to go on the offense.

    It provides them with the ammo to be able to attract new potential clients.

    So if you have an amazing video that tells a story about your firm, your manufacturing company or your manufacturing support services, they can send that out via LinkedIn or email.

    They can send that out to prospects as a way to introduce them to your firm.

    You can have one main video, that's the easy way to do it, or you can have tons of little videos that describe the different products you offer, the services that you offer, and how they integrate with their particular company.

    The more of these micro videos you have, the more targeted and laser-focused your sales team can be.

    If they're focusing specifically on a precision manufacturer, or they are a lawyer with a specialty in a manufacturing niche, they can send a video out that says exactly why you're right for them.

    This goes for white papers and slideshows.

    Again these are different mediums and can tell the same story in different ways, so by creating these stories on various platforms you empower your sales team with content that can help them secure new business.

    For example, this exact blog post was derived from an episode of Grand Advice I filmed a few weeks ago and will be converted into a SlideShare in a few weeks.

    The more stories you tell about why your company is valuable, the more trust you build.

    It's as simple as that.

    If somebody stumbles upon your website by going to an industry organization website and they see you have great stories from other clients or partners, it'

    7 min
  • How to get ROI from your Rebrand - How to successfully Rebrand your Company

     How to have a successful business rebrand:  1) First, you want to revisit your core vision & value proposition.  These might have changed over the last decade, make sure your vision is concrete before you launch a #rebrand.  2) Secondly, interview your employees.  Tell them about the vision behind the new brand and get their feedback.   3) Third, interview your clients and customers.  Make sure your value prop and core values are aligning with what your clients want.    4) Create & test: Create and test multiple variations of your rebranding.  This can include your logos, taglines, color schemes, everything! Roll out new versions and get multiple people to provide feedback on which ones connect most with them.  5) Deploy your new brand everywhere! We mean everywhere: internal emails, social media, your website - anything with your brand name needs to reflect the new look and feel of your brand.  - - - - - Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected]  Stop by and say hi! https://thegoodmonster.com/contact 

    12 min
  • Episode 12: Focusing on SEO will kill 99% of Brands - Why branding is more important

    Why SEO should be a secondary focus, after you build up your #Brand:


    - You need to make sure you have a brand that is really strong before you start focusing on SEO

    - Story telling & brand recognition is key to get people to pay attention to your company or product

    - Depending on your company and industry, ranking well can have little to no effect on your sales and revenue



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    Thanks for listening to #GrandAdvice from Good Monster!


    For Feedback or Questions text  (315)-226-3269 or email us at [email protected]


    Stop by and say hi! https://thegoodmonster.com/contact

    9 min
  • Episode 11: What Makes Facebook & Instagram Ads Really Work in 2019

    How can you make your #Facebook or #Instagram Ad Campaign stand out?


    - While Facebook and Instagram's targeting is extremely important in running a successful ad campaign, where the magic really happens is in the creative.


    - In order to stand out from your competitors, and to connect with your audience, you need to utilize images and videos that tell your story and showcases your brand.


    - When putting together you total ad budget - do not go cheap on creative! Your images and branding is where you will see the most return on your ad spend, so invest in creating compelling images that really  connect with your target audience.



     - - - - - - - - 

    Thanks for watching #GrandAdvice from Good Monster!


    For Feedback or Questions text  (315)-226-3269 or email us at [email protected]


    Stop by and say hi! https://thegoodmonster.com/contact

    7 min
  • Episode 10: Don't Be Romantic About Your Marketing - Grow your Business by Being Open Minded

     Today's episode is about making sure you aren't missing opportunities to grow your #brand or company by putting too much stock and ad spend in areas just because they are at the forefront of your mind, or because they have worked in the past.  Make sure you are looking into the future with your marketing plans, and taking into account how future decision makers will be researching and finding companies to do business with.  Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected]  Stop by and say hi! https://thegoodmonster.com/contact 

    7 min
  • Why 2019 is Huge for Manufacturing & Construction Industry

     Are you in the #Manufacturing or #Construction industry? 2019 holds huge opportunities for growing your business and your online brand.  - The younger generation is now moving into positions of leadership and decision making in terms of what companies they are looking to hire. - These new, younger decision makers search for business primary online.  They do their company research on Google, Linked In, YouTube and other social media channels, and are interested to find out a company's brand, their testimonials, information on their projects and more. -This means the way you do #BusinessDvelopment needs to change & adapt to the digital age. Showcase your brand and build your company's reputation by putting out quality content, often. - Linked In, Social media and updating your website and blog are the best ways to present your brand and company reputation, and share information on recent projects or client testimonials. - Putting out quality content & building your brand online can also help attract quality talent to hire, which helps grow your team and can help you stay relevant in the years to come. ---- Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected] 

    7 min
  • How Real Estate Agents Can Make Being Different, Profitable

     In 2019, the media & #Marketing landscape is always changing, and this includes the #RealEstate industry as well.  While word of mouth will always be your best driver of sales in the Real Estate industry, there are many new methods you can utilize in the ever-evolving digital marketing landscape.  #1: Tell your story! Purchase a website and showcase yourself & family. This can really increase your own brand, which can in turn increase leads and bring in new customers.  #2: Build your brand! Once you have an online platform to showcase yourself, such as a website, start building out your social media platforms. Get creative and tell a story as a human being. You could hire a videographer and show how positive doing business with you can be.    #3 - Put out content! Continue building your brand and extenYou can't rely on just being part of a recognizable firm.  You need to be putting out daily content on LinkedIn, Instagram & Facebook.  --- Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected]  Stop by and say hi! https://thegoodmonster.com/contact 

    13 min
  • All in on LinkedIn: 4 steps in less than 1 hour

     Today's episode of #GrandAdvice by Good Monster is all about #LinkedIn.  Here are 4 steps you can take in less than 1 hour to increase your business network or brand and find new opportunities using LinkedIn.  1 -  Start with your profile.  Pick a photo that makes you look nice and engaging and friendly. Make sure you bio is filled out in an approachable way.  2 - Number two. Go find 20 posts in your news-feed or go follow some people that you want to engage with and comment under those posts with the really engaging helpful valuable comments.  3 -  Post on LinkedIn twice per day. Questions can be an easy and engaging way to connect with your followers.  3 -  Always frame your posts from a standpoint of gratitude -  talk about things that you've accomplished or places that they've gotten to their in their career with the help of other people.  4 - Don't be afraid to use LinkedIn's direct messaging.  You can use direct messaging to learn from people who are leaders in your industry, or who just seem interesting to you.  - - - -  Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected]  Stop by and say hi! https://thegoodmonster.com/contact 

    14 min
  • How to Hire Like a Pro - Finding the right Manufacturing Candidates

     It can be hard to find the right candidates for jobs in the #Manufacturing field today.  Most younger people in the job market tend to look for work in the tech & software industries.  One great opportunity to expand your search is to connect with local trade schools and universities.  Searching locally is key to identifying good candidates.  The main problem in finding candidates is the  perception of manufacturing jobs - they're seen as lower pay & long hours.  The solution is easy! Use #DigitalMarketing to change people's perceptions of this industry.  Launch targeted ad on #Facebook or #Retargeting ads (for your audience of older, seasoned workers) or use #ContentMarketing to tell stories and show opportunites in this field for the younger demographic. - - - - Thanks for watching!  For Feedback or Questions text  (315)-226-3269 or email us at [email protected]  Stop by and say hi! https://thegoodmonster.com/contact 

    14 min

About John Timmerman Podcast

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I was just like you.