“In whatever you do, you’re not going to stand out unless you think big and have ideas that are truly original. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.” —Sophia Amoruso, founder of Nasty Gal  

Do you find yourself looking at other people for approval, for inspiration, for validation? I've found myself doing this in business.   

Listen to this episode for tips and takeaways on how you can step up to stand out in your own confidence.   

What's your original, creative idea? What makes you unique? 

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Whether you like it or not, your brand has its place in a hierarchy among millions of other companies.   

The good news is you don't have to concern yourself with how high or low you are in this hierarchy.  

All you have to do is recognize and embrace it. If you don't, your brand's eCommerce revenue will continually drop 👎  

This may be occurring for a multitude of reasons, but there are five main ones you must know about, to properly understand how to get your company back on track. 

Watch this Marketing by John episode to learn what they are, and follow this podcast to access more marketing tips that will help your company reach new heights.

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“I want every little girl who’s been told she’s bossy to be told again she has leadership skills.” — Sheryl Sandberg, COO at Facebook  

Dead on. All the daughters of the world - let's call them leaders, give them confidence, support their dreams and decisions.   

I get it, nobody likes to be told what to do, but let's reframe how we label and support girls and women to grow into leaders.  

Do you see this in our society? 

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Growing your small business is hard.   

Competition is stiff, and there will be times you'll find yourself having to do everything just to stay afloat 

It just comes with the territory.  But there are 3 specific areas you can focus on that will significantly impact how your small business grows.  One of those areas is you 

Listen to this episode to learn how you can begin scaling your small business today.  

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“Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” —Arianna Huffington, editor in chief of The Huffington Post  

We can't let fear paralyze us. 

Calculated risks and failures are a part of our lives. They are the parts we must embrace. They are the parts we have to learn from, get up and grow because of.   

Make sure you follow my podcast to the show for more episodes like this!

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We don't give a sh!t about 99.9999% of the cold emails we get. So face it, most people don't care about your cold email either.  

It CAN work though. How?   

You have to understand someone's mindset when they open your cold email. It will NOT work if you go in firing off your sales pitch right off the bat.   

They don't need your sh!t. You have to catch that one person who does, so quantity matters here, too.   

Join me in this podcast to flush out real tips on how to make cold outreach work for you. It can work when it's done right.   

Enjoy this podcast and follow to see more Marketing by John.

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"When a man gives his opinion, he’s a man. When a woman gives her opinion, she’s a bitch." - Bette Davis  

I'll say it again - women are more powerful than men. Negative opinions can be received in many forms. Feedback and opinions from males are excused when feedback and opinion from women are not.   

Let's talk about chicken sh*t men, too, while we are at it. Watch the quick video for my take on Bette Davis' words.   

Enjoy this podcast!

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Are you using social proof to YOUR advantage?  

We are naturally drawn to and interested in what others are interested in. Lucky for you, you can make this happen for your brand with some creativity and effort.   

Pack your platform! Get creative with ways to show people that other people are loving your stuff - the social proof that they need to jump on board with your brand.   

Want to know more? Tap the play button and enjoy another episode of Marketing by John

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In the end, it’s not the years in your life that count. It’s the life in your years. -Abraham Lincoln  

Whatever it is that you are doing and spending your life doing, make sure it's making the impact you desire.   

Thrill-seeking, traveling, building communities - it's different for everyone, but the key here is that you have to inject the vigor into your life as you live it. It can't be done as an afterthought once your years are behind you.  

Enjoy this podcast!

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Join me in a quick case study on a 50-year-old brand coming out of nowhere to become a lifestyle brand that's everywhere.   

Traeger Grills focused on attaching their brand to the lifestyle that people want, specifically that their customers want.  

They locked arms with ambassadors in spaces they know their customers are interested in - like hunting, camping, racing.  

It's an example of spending your budget on influencers with a specific, intentional call-to-action directing potential customers to one place. 

Can this type of strategy work for your brand's marketing goals? 

You won't know until you set some goals and map out possible paths to get you there.   

Enjoy the podcast!

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