“The more you praise and celebrate your life, the more there is in life to celebrate.” Oprah Winfrey.  

Leave it to Oprah for this ah-ha moment. I think she's reminding us to smell the roses and be grateful. Oprah, if you are watching, your invitation to come on this podcast awaits!  

When you are in a positive environment with a positive mindset, you train your brain to find the good. Gratitude and thankfulness gives you a refreshing point of view.   

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We have so much to cover here to step up your game in 2021.   

Take notes because it all matters, from how to write the right blog post to working with influencers to the fact that word of mouth is still valid.   

Let's stop and take a step back, pick the platforms you can dominate, and crush it. 

Hit play and let's jump into ways to level up!

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"Maybe you know exactly what it is you dream of being, or maybe you’re paralyzed because you have no idea what your passion is. The truth is, it doesn’t matter. You don’t have to know. You just have to keep moving forward. You just have to keep doing something, seizing the next opportunity, staying open to trying something new. It doesn’t have to fit your vision of the perfect job or the perfect life. Perfect is boring and dreams are not real. Just … do". - Shonda Rhimes

No matter what's going on, perfection isn't the only path to move forward. We see Shonda's perspective of this a lot in her work on Grey's Anatomy.

Life isn't all sunshine all the time. We have to keep going, stepping forward to rise from the ashes (like my tattoo).

Use your experiences to learn and make progress but don't strive for perfection.

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The discussion of quality over quantity hits all types and sizes of businesses. It matters for massive companies. And it matters to starts-ups.   

So, which one should you focus on Price or Product?   

I'll walk you through examples of companies who've gone both routes. What's worked?  How can a business get by with low low prices when others bank on quality products to thrive?   

You have to ask yourself the hard questions on your comfort level when it comes to profits and how much you are willing to shave off to compete. If being a little less greedy can tip the scales for you to gain more market share, maybe it's worth it.   

Do you want to be the best in your market and the most competitive? 

I'll give you the equation to get you started down the right path.

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“Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).” - Tony Hsieh  

Let's explore the pillars the inspirational late Zappo's founder, Tony Hsieh, talks about. We like to feel in control, and we like to feel like we are accomplishing something.   

We all need to connect with others. Whether the number of deep-rooted relationships is paramount or not, having a connection with others is critical. It's been a tough time to hug and look people in the eye face to face, and we feel that disconnection and have to work to get it back.  

And last but not least being a part of something bigger than yourself. All these pieces together are what we seek to feel good and happy in our lives.   

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Branding is king. The importance of your brand outweighs any other marketing tactics. The core is all about the brand, baby.   

In this episode, I tell you why it's brilliant that Tesla got in the tequila game. 

Hint:  premium. status. symbol. Your marketing inspiration needs to include premium brands creating a desire for people to latch on whether you are selling a car or a bottle of tequila.  

When people want to become your customer and own your product as a status symbol- score... you've done something right.

So hit play and let's look at how status and scarcity breed brand loyalty.

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"A man who stops advertising to save money is like a man who stops a clock to save time". - Henry Ford

When times are tough, people often consider cutting budgets where they believe they do not need it, and one of the first things they think they can slash is marketing. But according to Henry Ford (and me), they couldn't be more wrong. 

The biggest winners in 2020 doubled down on their investments and marketing, while their competitors were running scared. 

Hit the play button to understand why cutting your Marketing budget could be efficient only in the short term, but crush you long term.  

💬 A little tip: if you cut Marketing, you are only cutting your ability to earn more money.

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In marketing, and in life, the best way to get the attention of your audience is to do things that others are not. Be different. Be shocking. But don’t cross the line.

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“It is important to view knowledge as sort of a semantic tree -- make sure you understand the fundamental principles, the trunk, and big branches, before you get into the leaves/details or there is nothing for them to hang on to". - Elon Musk  

This quote from Elon Musk describes a fantastic way to learn ANYTHING. 

The concept to learn like a tree, starting with the basics helped him to succeed in differents innovative industries.  

If you want to understand how to absorb the maximum amount of information into your brain, watch this video and learn more about Elon Musk's learning method and how to use it in any area, like marketing, finance, or operations.  

Subscribe to my channel on YouTube, follow this Podcast, and turn on the notification for the latest Quotes to Live by!

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Have you seen the Recipe for Seduction? 

It is an original Lifetime mini-movie sponsored by KFC, starring Mario Lopez as Coronel Sanders. What!?!

In this episode, I’m going into why this is an amazing marketing strategy, and why it’s bringing a lot of attention to the KFC brand, including media coverage. Is this your first time here? Well, this show literally exists to help you grow your business. Hit the subscribe button and enjoy! 

Now, clearly, KFC is swinging big on this one. But they are no dummies and they certainly know what audience they want to attract. 

What is the craziest thing you’ve ever done to try to get new customers?

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