Don't sacrifice all of your sleep for your project. But you might have to sacrifice something in order to get this project done. 

Consider the short-term and long-term implications of what you are planning to sacrifice. 

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Rest, explore other interests, and network.

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Talk to people who do have direct interaction with the customer.

Ask your boss if you can have conversations with your customer.

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Be done on time. Over-deliver on your promise when you have promised that you will be finished. Make sure that you decide on, and communicate, realistic deadlines.

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Be done on time and do a little extra that helps the person who you are serving be good at their job.

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Focus on the future, take care of right now. Know the path you will take from right now to the future.

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Yes. You don't have to a fully accredided approach, but you just need to have a repeatable process that you can apply to each process.

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Allow people to decide whether your product will work for them. You shouldn't police who buys your product or now. Don't misrepresent the value, but don't restrict how or why people can buy.

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Your company has to find an audience for your product and service. Your job is to think like a media company and find ways to emotionally engage your customer.

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Have a simple, affordable product, that you can sell to a non-consumption market.

These concepts were wisely brought to you by Efosa Ojomo in the HBR Ideacast: How Innovative Companies Help Frontier Markets Grow

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