Jon Nastor's Hack the Entrepreneur

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Back in 2010, my guest and a friend started to build guides about online bingo with the goal of ranking them in Google. They spent two years figuring out SEO and affiliate marketing before going full-time in this venture.

By 2012 they had reached some significant numbers but they wanted to build something real, "a company with lots of employees," but they had no idea how to do that. Let's just say they figured it out.

On the 11th of February 2016, my guests 28th birthday, his company went public in Sweden and he made $15 million that day.

In early 2018, he started a new company by spending $1,000,000 on a new domain, Great.com, and he aims to build the next generation of charity by making as much money as possible and giving it all away.

In this conversation we discuss:

- Why you don't need a plan (but you do need a vision) - Focusing on execution over contemplation - The journey from professional poker player to affiliate marketing expert

Now, let's hack...

Erik Bergman.

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Jacob Baadsgaard began his career at Adobe as a senior digital marketing consultant.

While consulting enterprise companies at Adobe for 5 years, he discovers how to use web analytics to make smart marketing decisions. It eventually became apparent that most businesses lacked the resources to do so themselves -- so he started Disruptive Advertising.

Since 2012, they've grown the company with the unique and smart approach of developing in-house software that provides unparalleled results to their clients.

Now, let's hack...

Jacob Baadsgaard

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Stanley Meytin is the founder and Creative Director at True Film Production, a New York City-based video production company that creates videos for businesses and brands all over the world.

What started with a first sale for just $300, has grown into a video production company with seven locations across the country from New York to San Francisco.

Stanley's story is one on purpose and impact, resilience and humility.

Now, let's hack...

Stanley Meytin.

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Heini Zachariassen sees himself as an operating entrepreneur who loves building ideas into international businesses.

Heini is the founder of Vivino, what began as a simple app for wine lovers has become the world's most popular wine community â€" just this month celebrating the 100 millionth rating submitted to Vivino by the community.

Back in July 2009, when the idea for Vivino was born, there were already 600+ wine apps in the app store -- but this is no way distracted or discouraged Heini from creating Vivino within this busy market.

In this episode we discuss:

• Why you need to become semi-obsessed with your ideas
• Your job as a founder is to see your business as a layer cake (and fully understand each of the unique layers)
• Why Heini believes the product side of your business is the most crucial to your success

Now, let's hack...

Heini Zachariassen.

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Jessica Honegger is the intrinsically motivated founder and co-ceo of Noonday Collection.

Jessica has done everything from midwifery in Bolivia to flipping homes in Austin, TX, and earning herself a Masters in Education.

In 2010, a trip to Rwanda became the spark that ignited her to start Noonday Collection, the world’s most successful fair trade jewelry business. Noonday Collection partners with 28 Artisan Businesses in 12 countries, as well as over 1,700 Ambassadorsâ€"independent business owners who sell Noonday’s products at Trunk Shows across the US.

Jessica is also the author of a brand new book called Imperfect Courage.

Now, let's hack...

Jessica Honegger.

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Emily Hirsh has the unique ability of being able to stay super focused on the end goal -- and in the past few years this has enabled her to build an impressive business.

Emily started her career as a virtual assistant at a Facebook ad agency and fell in love with the to process of customer acquisition via social media.

Today, she is the founder and CEO of Emily Hirsh Inc, a Facebook ad agency that is growing at a super impressive rate.

In this conversation we discuss:

• The three steps to killing it with Facebook ads
• Why marketing is just data (and what that means for your business growth)
• How to find your first client (even with no money)

Now, let's hack...

Emily Hirsh.

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Sinikka Rohrer is lady who knows how to hustle. After two years side hustling as a second shooter -- aka a supporting and helping photographer ad she went full time into her business and created Soul Creations.

With sheer will, determination, and as she calls is it "working scrappy.", she has transformed her side hustle into a destination wedding photography company.

To get started, she started showing up in her community. She also niched down, found her audience, and ran with it.

Now, let's hack...

Sinikka Rohrer.

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My guest today is the founder and CEO of Muscle For Life and Legion Athletics.

Back in 2013, he began writing about fitness and nutrition on MuscleForLife.com, and what started as a blog has transformed into a company growing rapidly with a team of 20 employees and contractors.

A year after starting Muscle For Life, and not wanting to promote junk products to his audience, he started up a supplement company called Legion Athletics.

The flagship (top of the funnel) for this entire enterprise is his now bestselling books Bigger, Leaner, Stronger, and it's sister version Thinner, Leaner, Stronger.

In this conversation we discuss:

• How two books drive a multi-million dollar business
• Why and how to find your laser focus
• The price to pay for success (and determining if you are willing to pay it)

Now, let's hack...

Mike Matthews.

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At the age of 39, my guest, Weldon Long, found himself walking out of prison after seven years and living in a homeless shelter -- this was 15 years ago.

He spent the next six months knocking on door after door trying to land a job, with zero experience. Finally, a small HVAC company in Colorado gave him a shot and it changed the course of his life -- he stayed with this company for 18 months learning the art of sales and running a small business.

Then he made his move and started his own HVAC company. Over the next five years, he grew this business to $20 million in sales before selling the business.

He is now a NY Times bestselling author, speaker, and sales trainer.

During this fast-moving conversation, we discuss:

• How to determine what you really want out of life and business
• Why the biggest mistake you can make is not focussing on the right things
• Why all businesses are sales companies

Now, let's hack...

Weldon Long.

Ernie Bray is a 6-time Inc 5000 CEO, 2x Ernst & Young "Entrepreneur of the Year" Semi-Finalist, and the cofounder of AutoClaims Direct.

Founded in 2003, AutoClaims direct has grown to a 8-figure virtual claims technology company that has processed nearly $4 billion in collision losses.

He truly lives the entrepreneur lifestyle and spends a lot of time focusing on optimization in health, fitness, and work.

In this conversation we discuss:

• The struggles with leaving the working world behind to start your own business
• How to set up a morning routine that enables you to get more done
• Why the victory is ALWAYS in the journey

Now, let's hack...

Ernie Bray.