SAP is at a crossroads. This year's combined SAPPHIRE/ASUG conference was a significant event in terms of how SAP positions itself for the next five years. In this podcast interview with ASUG President Rod Masney, SAP Career Expert Jon Reed talks to Rod about this year's combined ASUG/SAPPHIRE conference. He also asks Rod about the biggest challenges SAP users are facing and how ASUG impacts SAP's product evolution. In this 23 minute podcast, Rod speaks about these topics and more, including: - How to get the most out of the upcoming ASUG/SAPPHIRE conference: Rod shares his thoughts on the advantages of the combined format and how attendees can benefit. - The biggest challenges SAP users are facing: Jon asks Rod what he's learned from ASUG's own user surveys and discussions. - How ASUG is helping SAP customers address upgrade issues: Upgrades can be massive projects with plenty of misfires. Learn how ASUG is helping customers share information and lessons learned. - Making sense of SAP lingo and version releases: Jon wants to know if Rod can clear up the confusion regarding version releases. Rod explains how SAP is settling on mySAP 2005 as its foundation release. - The evolution of Web Services and SOA: from hype to actual case studies: Is SOA the real deal or just "brochureware"? Rod shares his take. - Debunking the myth that SAP only serves the needs of large companies: SAP's push into the mid-market is discussed. - How SAP users are impacting the direction of SAP through Influence Councils: ASUG has had a huge impact on SAP's own software in recent years. Find out why.