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Our guest on this episode is Jon Wallhouse, founder of Sutsu, a clothing label with a unique approach to fashion. Jon shares his journey, starting with his passion for design since childhood and his dream of owning a surf clothing label, setting the foundation for his future endeavors at the age of 15.

We cover the evolution of Sutsu, initially launched as an "anti-brand brand" with a focus on positive environmental impact, the challenges faced during the financial crisis, leading Jon to pivot and start a design agency. The resurgence of interest in Sutsu during the lockdown prompted Jon to relaunch the brand online, resulting in unexpected success.

The conversation delves into the tension between affordability and longevity surrounding Sutsu’s ethos and high-quality products.

Overall, the episode provides insights into Jon Wallhouse's entrepreneurial journey, the philosophy behind Sutsu, and a broader discussion on the value of longevity in both products and personal endeavors.

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