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Emily McGuire is the Customer Evangelist at AWeber, With lessons learned over a decade in tech, sending thousands of email campaigns and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well that connects with people. She believes in empathetic and conversational emails, talking to subscribers like they are actually human beings.
We explore newsletters, automation campaigns, segmentation, subject lines and copywriting!
So if you want to get a better return on investment for your email marketing be sure to listen!
Website: http://aweber.com
Twitter: https://twitter.com/AWeber
Facebook: https://www.facebook.com/aweber/
LinkedIn Speaker: https://www.linkedin.com/in/mcguireemily/
LinkedIn Company: https://www.linkedin.com/company/aweber/
YouTube: https://www.youtube.com/aweber
Instagram: https://www.instagram.com/aweber/
Pinterest: https://www.pinterest.com/emailmarketing/
Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!
This month we focus on first impressions and enhancing customer experience.
In the show we have 4 segments, from planning and coming up with ideas, to improving impact of written and visual content, to improving online meeting, tracking results and finally of course the random selection!
Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!
Link to all the tech and apps:
https://docs.google.com/document/d/1wZDLfT5Ou_WvqcwH8bKOcBcpYU5i1nE0
It's eposide 51! I am so excited today, I'm launching a brand new mini series within my pod. Pascal Finto from the "Two Geeks And A Marketing Podcast" has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!
These are the top apps that have made the cut, we explore tech for marketeers today we cover 4 key areas: planning and researching , content/imaged, audio, video and a bonus random selection!
Let us know if you are using any of these, and what else should have made the cut by tweeting us or sending a story on insta!
Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!
Answer the public (questions): https://answerthepublic.com/
Similar Web – More than a website analysis tool, find more websites that match your favourites https://bit.ly/3dPCVeY and thy the web version https://www.similarweb.com/
The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site Find events, click on them, discover photos and videos
The 24 Slides Social Media Content Planner
https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template and access to the full library of free templates https://24slides.com/templates/featured
Portent’s content idea generator: https://www.portent.com/tools/title-maker/
Google Talk To Books https://books.google.com/talktobooks/ speak, discover books and share quotes/passages
Content Drips https://contentdrips.com/ save time creating quote style photos, animated graphics and carousel for social media
https://stock.adobe.com/uk/free? Find copyright free video and photos for your next title slides
https://www.adobe.com/express/create
AUDIO CONTENT
Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini
Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E
Sennheiser MKE 200 Tripod Kit – All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI
Mini Tripod
https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1
http://dig.ccmixter.org/ the free music discovery website for your next YouTube video or podcast
ANCHOR.FM
Screencastify - https://www.screencastify.com/
Manycam for better live sessions https://manycam.com/
Filmora X – version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/
Vocal Video https://vocalvideo.com/ Get amazing video testimonials from anyone, anywhere. Automagically.
Carrd.co - Simple, free, fully responsive one-page sites for pretty much anything https://carrd.co/
https://www.timeline.ly/ Online annotation and commenting tool for YouTube videos, ‘play it, pause it and instantly add acomment’.
https://www.lapa.ninja/ a gallery featuring the best 4000+ landing page examples for products and services
Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/
It's episode 50, I discuss does personal branding really matter?
Claire Bahn - Personal Branding Strategist and CEO & Co-Founder of Online Profile Pros and Claire Bahn Group.
Claire firmly believes that not having a personal brand is no longer an option.
Whether we recognise it or not, we already have a personal brand, and it's either making or losing us money. She has spent over a decade empowering entrepreneurs, executives, and startup investors and founders to become leading authorities in their space - boosting revenue by showcasing their subject expertise and leveraging their authority.
As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand.
She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.
Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!
It's episode 49, I loved recording this, Joseph has so much energy, I ended up simply listening myself! Fancy creating a funny ad to get millions of views and converting that traffic into sales, this is the pod for you!
Joseph Wilkins founded and grew FunnySalesVideos, where he and his team create refreshingly entertaining sales videos that turn viewing into buying.
His campaigns are extremely successful and he has previously worked with the likes of Google, LinkedIn, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.
With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales!
Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!
It's episode 48! Want to grown your local business online?
Chris Pistorius is a successful small business marketing expert.
While many companies and agencies talk about "niching down," Chris is one of the select few that has transitioned into a niche authority.
His agency is consistently listed as a top digital agency in the United States by SEO For Growth, AgencyVista and others. Chris has a lot of valuable tips and advice on how companies can fastrack their way to niche authority.
Before starting his marketing agency in 2009, Chris worked for online marketing giants AOL, Time Warner, Dex & MapQuest.
Chris Pistorius is the founder of KickStart Dental Marketing.
He’s also the author of “The Ultimate Guide to Internet Marketing for Dentists.”
Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!
Lukasz Zelezny is the former Head of Organic Acquisition at uSwitch and former director of SEO in Zoopla.
Originally from Poland, Lukasz is well known in the global SEO community.
I'm Delighted for him to join us, sharing a wealth of knowledge, tips and tricks you can implement today.
We discuss schema, entities, inlinks (the tool and internal links), content gap analysis and how organisations can work with SEO consultants, more so the questions to be asking them!
We talk about common clusters of keywords, how cloudflare can help your SEO, and explore tools like Jet Octopus, Drip, DeepL and personizely.net
Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!
#SEO #InLinks #Content
Your LinkedIn profile shapes how others perceive you, so what does yours say about you!
It is episode 46! In this episode the phrase "Don't be a Jonny" is coined listen to find out more.
And apologies for the technical issues we faced with LinkedIn not going live!
An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how industry experts are perceived online, Karen began her LinkedIn profile writing business.
A decade on she ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific, and has facilitated training for sales and marketing teams in some of the biggest companies in Australia, while writing profiles for small business owners and job seekers.
Karen is going to share tips, tricks and her thoughts on how to turn contacts into a flow of leads and business-building connections!
#LinkedIn #SEO #LinkedInProfile
It is episode 45! Today I am talking to Melanie Marten from Berlin in Germany, Owner of The Coup and also Founder of PR on the Go.
Melanie talks to us about thought leadership, PR for boring businesses, why PR is the place to start, telling your story and how to engage a journalist.
We discuss how PR is an efficient tool for SEO as well as hacks on how to improve your PR effort.
Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!
#PR #PRandSEO #ThoughtLeadership
Do you want to learn the basics of competitive strategy and how to develop your B2B value proposition?
It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy.
We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite!
Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!
#ValueProposition #CompetitveStrategy #MarketAnalytics #MarketingStrategy
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