Jonny Ross Fractional CMO

It's episode 43! Katrin Vilimaa-Otsing is an expert at Facebook Marketing, working on it for over 10 years both in media and creative agencies. During that time, she has acquired a ton of experience and knowledge that she is willing to share with you.

From retargeting, to utilising exclusions, look a like audiences to video views. Katrin knows here stuff!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#FBAds #FacebookADs

It is episode 42! Ex journalist Janina talks us through here process for finding the right keywords, implementing them and ultimately getting better ranks!

In this pod we touch international SEO with translation tools, we discuss how search intent is the number one priority, followed by keyword difficulty and then finally search volume.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#SEO #Keywords #ContentStrategy #KeywordStrategy #InternationalSEO

It's episode 41. On the pod with me today is Magician Steven Burchard an entrepreneur, entertainer, talent scout, virtual events coordinator and club house expert!

We talk about pivoting your events business to virtual, we talk about the future of business events is it in person, face to face, online or hybrid?

We also get to discuss clubhouse, it is really worth it? Steven runs a daily "clubhouse 101"!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#VirtualEvents #Magic #Clubhouse

It's episode 40. On the pod with me today is Bobby Thandi Founder and CEO of XR Games!

Our conversation starts around making sure you select a career your are passionate about!

We explore the future of gaming from VR and AR to XR and gaming on Facebooks Oculus Quest platform. It turns out Facebook have over 10,000 staff working on VR & AR!!

We also discuss the best ways to market your game!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#Gaming #VR #AR #XR #ZombieLand

It's episode 39 This week I speak with Bill Beaumont Director of Distant Future Animation Studio Bradford, working for clients including the BBC, the NHS, Trainline.com and West Ham United.

He has got over 10 years experience developing and delivering creative projects, responding to briefs, storyboarding, designing and producing motion graphics, 3D animation and post-production.

Recently Distant Future has adopted GPU rendering for all our 3D work and now finish projects 30 – 40% faster.

We discuss quick / throw away content, tools for teenagers wanting to get into animation, 2D vs 3D and the exciting launch of unreal engine 5!

Hear about how this is opening international doors, including TV work.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#2D #3D #Animation #UnrealEngine5 #ThrowAwayContent

It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable.

We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#YouTube #Vlogging #VideoOptimisation #YouTube Optimisation

Starting a YouTube channel [00:01:21]

Discussion on the excitement of the first day of lockdown exit and the decision to talk about YouTube.

The importance of YouTube for businesses [00:03:42]

Clarice explains why businesses should be on YouTube and the missed opportunities for growth.

Balancing content usefulness and video quality [00:08:17]

The importance of creating useful and relevant content, followed by the quality of the video and audio.

Timestamp 1 [00:11:33]

"Considering YouTube for Research-based Products and Services"

Discussion on how YouTube can be beneficial for products and services that require research before purchase.

Timestamp 2 [00:13:25]

"Using YouTube for Lead Generation"

Exploring the objective of generating leads through a YouTube channel and how it can make marketing efforts more worthwhile.

Timestamp 3 [00:16:34]

"Setting Up and Planning Content for a YouTube Channel"

Tips on setting up a YouTube channel, including creating a profile, deciding on content style and frequency, and planning video topics in advance.

Timestamp 1 [00:20:25]

Importance of Consistency in Video Publishing

Consistency in publishing videos at least once a week is crucial for channel growth, as it allows YouTube's algorithm to gather data and recommend more of your content.

Timestamp 2 [00:23:05]

Consideration of Conversational Style in Videos

Conversational style videos, where the host interacts with another person, can be a good way to engage viewers and make content creation easier for some individuals.

Timestamp 3 [00:25:29]

Creating Content Based on Client Questions and Google Searches

Coming up with content ideas can be done by addressing the questions and inquiries of existing clients, as well as researching related questions on Google to provide valuable information to viewers.

The importance of promoting your channel [00:29:24]

Clarice discusses the importance of promoting your YouTube channel and suggests various strategies such as utilizing descriptions, pinned comments, end screens, and info cards.

Tools for YouTube video optimization [00:34:01]

Clarice recommends using TubeBuddy, a free tool for YouTube video optimization, to prioritize videos and find niche topics with less competition. She also mentions Morning Fame as a tool for analyzing video rankings and finding content ideas.

Using YouTube's own analytics [00:36:43]

Clarice mentions using YouTube Studio's analytics to track subscriber sources and progress. She also highlights the benefit of Morning Fame in discovering related videos and channels for additional content ideas.

The importance of subtitles [00:38:57]

Subtitles are helpful for viewers with accents or in situations where sound is not available.

Growing a YouTube channel [00:39:51]

Tips for growing a YouTube channel, including adding subtitles and making content more accessible.

The benefits of longer videos [00:42:31]

Creating longer videos can attract more ads and show stronger viewer interest, leading to YouTube promoting the channel.

It's episode 37. On the pod Sarah Sal, Sarah has run ads for companies like Stratgyzers and ClickFunnels. And worked for companies like AdEspresso, and Hootsuite.

She has generated 6 figure sums from facebook advertising!

We talk about ad fatigue, interruption marketing, creating copy that converts, testing ads, finding out if relevancy scores are really important and really challenge if how good facebook targeted really is!

In fact Sarah's big point, if you think of them as an Ad you loose before you start!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#FacebookAds #InterruptionMarketing

It's episode 36 and this is a jam packed pod from William Warren from Atlanta!

William Warren is the Founder & CEO at The Sketch Effect.

The Sketch Effect is a visual communications business based in Atlanta. They Elevate Ideas Through Remarkable Visual Communication. In other words, they harness the power of visual communication to make their clients’ ideas understandable, memorable, and shareable.

Williams works with Google, Chick-fil-A, Delta, Kimberly-Clark, Home Depot, Deloitte, Ernst & Young, Mattress Firm, Siemens, InterContinental Hotels Group, and more.

Beyond leading and growing The Sketch Effect, he can be found hanging with his family, making homemade BBQ's , scuba-diving, or traveling!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

It's episode 35. Covid has changed our entire work dynamic. Now, more than ever, you and your teams need help managing it all.

Reduce employee turnover, do more off boarding, create brand ambassadors not bashers!

Stress and burnout are costly, financially and personally. Karrie helps stop the chaos in your life, quietens the mind, and finds a healthy balance.

This gets you more engaged, productive and have your energy back. You can learn how to take back your control, manage stress so it does not manage you, and optimise your health.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

#Resilience #WorkLifeBalance #ReducingStress

It's episode 34! Maciej Kautz is a genius host! Charismatic, funny, brilliant and full of positive energy.

Maciej is a TV and radio presenter, producer and MC.

We discuss how to engage an online audience and how to make your online events rock!

#OnlineEvents #EventHost #Emcee