Journey Map

Fellow helps managers and their teams have the best one-on-ones, team meetings, project syncs and so much more. Two of their leadership team members here with us today talking about mentorship and management experience both personal and what they've experienced and what they have instilled onto others.

Check out Fellow.app here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Today's guest is an old friend and an original co- founder of Craft&Crew’s parent company Soshal Group. To give listeners a bit of background Soshal is the digital marketing agency sibling to Craft&Crew UX agency that produces the podcast you're listening to now. I digress. Our guest attended the University of Waterloo for System Design Engineering and then would start his career as an Operational Architect at the Department of National Defense. He would then go on into Metadata Management at the Bank of Montreal, which is something I'm going to ask about because I did not know this about him before, before moving onto being a Junior Product Manager at Awareness Inc. In 2010 is when he helped us found Soshal before sadly leaving us in 2011 for bigger and better things, becoming a marketing strategist at Facebook Canada. Then eventually heading off to Palo Alto California to work in Product Marketing at Facebook headquarters. He would come back to Facebook Canada after a couple of years to work in Product Partnerships and then head back down to the Valley in San Francisco to work in Ad Partnerships at Facebook then as a Product Manager. In 2018 he and some fellow Facebook employees decide to go off on their own and create an app that is a dedicated space for the most important people in your life: your family. The company is Cocoon and our guest today is Sachin Monga. For those of you that don't know Cocoon is an app that is designed to keep you and your family close no matter how far away you are. It is unlike any social media apps,Cocoon recognizes that families are complex and Cocoon is built to match, you can track family members' flights / steps, have video calls, share pictures, and track member’s statuses just to name a few features.

Check out Cocoon here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Today's guest graduated from Carleton University with a Bachelor's in Journalism and a Minor in History. She started out her career as an Account Coordinator for Environics Communications, then moved on to become a technology writer for BlogTO. From there she went on to become Director of Content and Communication for Sprouter, until 2012 when she became Managing Editor at BetaKit - one of Canada’s leading tech publications. Then in 2013 she moved on to be Managing Director of Eighty Eight, a Toronto based communications agency focused on growing startups, technology firms, and large brands looking to reach those audiences. After 5 great years at Eighty Eight, in 2019 she left to become the new CEO of Willful. For those of you that don’t know, Willful is an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. She’s also an advisor to startups Pawzy, Pressed News, Quill and a board member for Save the children Canada. She is a force in Canadian tech, and is a trailblazer in lawtech, specifically. Today’s guest is Erin Bury.

Check out Willful here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Today's guest graduated with a Bachelor of Science in Management from the University of the West Indies, from there he went on to get a Master of Business Administration in Information Technology from McMaster University. He started his career as a Business Analyst at the Dominion of Canada General Insurance, he continued to work as a Business Analyst for companies including Manulife and Nurun. From there he went on to work as Director of Consulting service for Questra Corporation, then holding another consulting position before becoming the Senior Vice President of North America Professional Services for NetSuite. It was in 2015 that he joined the company that he works for now first as Senior Vice President of Customer Operations, and now as Chief Customer Officer. The Company is PointClickCare and our guest today is Nicholas Noel. With more than 20 years experience in system implementation and business process improvement, Nick firmly believes that great leaders are force multipliers, making the people around them better through leadership, coaching and example.

Check out PointClickCare here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest graduated with an honours in Business Administration from Ivey Business School at the University of Western Ontario from there he spent a few years working in finance as a private equity investor at the Canada Pension Plan Investment Board and as an Investment Banker at Merrill Lynch. He then goes on to attend Columbia business school receiving his Masters of Business Administration with a specialty in entrepreneurship. Later he decides to immerse himself in the world of start ups and joins the venture capital fund FJ Labs as both an investor and an entrepreneur in residence or EIR if you've ever heard that term. If you don't know FJ labs was an initial investor in some small companies like Airbnb and Canada's Clearbanc (obviously that's a joke). He helped build various startups and in 2018 he decided to take that leap of faith co-founding his own company that is revolutionizing the real estate market. Today's guest is none other than Anshul Ruparell Co-Founder and CEO of Properly. For those that don't know about Properly it is a company changing the way Canadians buy and sell homes. The platform which is really cool uses an algorithm to help homeowners determine what their home would sell for on the market today, and then Properly offers are on average 99% accurate. Canadian home buyers and sellers get an option to sell directly to Properly and close quickly saving time and money. Properly raised $22 million dollars in their series A investment round. They currently operate in Calgary and Ottawa with plans to expand to various Canadian cities in the near future.

Check out Properly here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest graduated with a Bachelor's degree in Mass Communications from Carleton University here in Ottawa, from there she started as an Online Content Administrator for CLV group and eventually would get her Master's degree in Communications from Carleton University as well. She has since become the Online Channel Coordinator at MD Financial Management and was quickly promoted through the ranks there, next to being Assistant Online Channel Manager, and then as its Digital Marketing Manager.

She then moved on to become Manager of Global Marketing Analytics and Operations, what a big title that is at Trend Micro and is now it's Senior Manager of Global Digital Marketing and Analytics. Our guest today is a digital marketing expert if ever there was one and she joins us to discuss her journey on journey map today. She is Vladlena Mitskaniouk, Vladlena welcome to the show.

Check out Trend Micro here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map, the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Today's guest graduated with a Bachelor of Arts in History and Womens studies and from there she went on to get a Bachelor's degree in Journalism from Ryerson University. She started her career working as a reporter with the Ottawa Citizen and then went on to work for some of Canada’s largest news publications including the National Post and the Globe and Mail. In 2012 she switched career paths taking on the role of Senior Communications Advisor to Kathleen Wynne, then the Provincial Minister of Municipal Affairs and Housing, and the Minister of Aboriginal Affairs. When Wynne became Ontario Premier, Siri was elevated to her Deputy Director of Communications. After leaving politics she worked as Vice President of Pilot PMR a boutique communications strategy firm that specializes in brand development and story design. She was then recruited back into politics joining the office of Toronto Mayor John Tory as his Director of Strategic Initiatives, and it was there she would have the opportunity to work with the local tech ecosystem in Toronto helping attract investment and building the city’s reputation as a technology center and leveraging partnerships with companies like Ritual, Waze and Miovision. Soon she was falling through the rabbit hole of this Toronto tech ecosystem and in 2018 she was appointed as Executive Director of OneEleven. For those of you who don’t know OneEleven is home to a community of  high performing technology scaleups, it is home to more than 50 companies. They provide turn-key space, services, strategic partnerships, programming and events. They’re really dedicated to helping grow impactful products, industry teams, and a sustainable Toronto tech ecosystem. Today's guest lives and breathes that ecosystem everyday, she is none other than the very talented Siri Agrell.

Check out OneEleven here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map, the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Today's guest is a high school friend of mine that graduated from Carleton University in 2010 with a Bachelor's in Cognitive Science. Quickly after that she started working as a Global Marketing Intern at Elizabeth Arden where she rose through the ranks pretty rapidly in positions like Marketing Analyst, Associate Marketing Manager for makeup, Associate Marketing Manager for Designer Fragrance, and then Global Marketing Manager for designer fragrance. She obtained a Master's degree in Cosmetics and Fragrance Marketing Management from the Fashion Institute of Technology, something I've never heard of but will be very interested to learn more about in the interview today. She then went on to work as Global Marketing Director of fragrance for Revlon. She would then move again and become the Marketing Director of Garnier skin care at L’Oreal. You may have heard some these brands before our guest is a go to when it comes to cosmetic and fragrance marketing she is Jenny Nuttall now Global Marketing Director at Maybelline.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Today's guest graduated from McGill in 2002 with a Bachelor of Commerce in Marketing and then later on got his MBA from the Schulich School of Business at York University. From there he began his career as a Marketing Representative for Rubbermaid, and was soon promoted to its Marketing Manager. He was Partner and General Manager at Arya where he revitalized 20 year old businesses by developing B to B and B to C marketing plans. From there he went on to be the Chief Marketing Officer at Mygazines. Then in 2012 he takes a leap and co-founds a software company that empowers B to B Marketing and sales teams to create personalized content. He’s also author the author of “F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue and Relationships”. This guy is a marketing guru and really I hate that word but in this case it is the only appropriate one I could find. Our guest is none other than Randy Frisch Co-Founder and Chief Marketing Officer at Uberflip. Randy, welcome to Journey Map! 

Check out Uberflip here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Let’s imagine it's 2002, our next guest has just obtained a diploma in real estate and marketing management from the British Columbia Institute of Technology. Naturally, as one does he became a realtor and worked for a brokerage ranked in the top 12% Coldwell Bankers Realtors where he would market and sell about $10 million of metro Vancouver real estate through stages of client acquisition, property negotiation, and final contracts of purchase and sale. Before you get too excited keep in mind that $10 million dollars worth of metro Vancouver real estate translates intro about three sales of single family homes built in the 1970’s, I’m kidding of course but just barely I assume he did sell more than that. It was a short lived career, in 2008 he goes back to school this time at Royal Roads University obtaining a Bachelors of Commerce with a focus in Entrepreneurial Management which would give birth to a really unique career opportunity. Leading up to the 2010 Vancouver Olympics our guest delivered the experience for 12,000 olympic torch bearers on the longest relay in Olympic history with an overall budget of around $31 million dollars.  He managed the daily logistics of assets and worked with a ten member team to ensure operational success in the 106 day and the 40,000 km campaign. After the games he would spend a year doing sales and marketing for a luxury travel destination club before putting his most recent degree in entrepreneurship to good use, founding an online business in the real estate lead generation industry, providing tools, tips and consulting to realtors. During this time he put his skills acquired during the Olympics to good use on campaigns for the Rick Hansen Foundation, Clara's Big Ride as part of the Bell Lets Talk campaign where he was the Senior Manager of Marketing and Partnerships. With all this partnership experience you must assume that this guy is the world's greatest spouse, there’s more though from 2014-2017 he would take on the role of Director of Partnerships and Retail for shoes.com, before finally landing in his current role as the Director of Partnerships at Unbounce. This is the storied career journey of Tyrone Lingley and he is sitting across the table from me. Tyrone is responsible for all aspects of partner relations, from the recruitment and development of partners, to the internal product and infrastructure requirements to support a world class partner program. 

Check out Unbounce here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.