Journey Map

Today's guest graduated from Wilfrid Laurier University with a degree in business in 2003, and would find himself working for a company which at the time was arguably the most innovative technology company in the world. There he had the position of Carrier Relationship Manager, for Emerging Markets. Research in motion, otherwise known as BlackBerry would take notice of our guests skills in business development and actively start promoting him into more senior roles over the next seven years. He was a Business Development manager for licensing, then the Director of Carrier Management and finally as the Vice President responsible for managing BlackBerry’s Verizon business unit. For some context that was the number one carrier partner and channel globally for BlackBerry. In 2014, our guest joined a company that has the goal of creating a more sustainable world through better maintenance. They’re a maintenance management software company that focuses on partnering with customers who want to get their team off pen and paper and onto software so they can run more efficient, safe, and productively. And this company is off to a great start. They work with some of the worlds most well-known brands like Kraft Heinz, Siemens, and Molson Coors, and help them schedule, organize and optimize equipment maintenance and achieve greater results with Fiix— that’s Fiix with two i’s. The company's CEO is James Novak, a big thinker with a small ego and he happens to be sitting across the table from me today. 

Check out Fiix Software here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Today's guest graduated summa cum laude from Harvard with a BA in applied mathematics. He started off as a software engineer at a little company called Oracle and was pretty quickly promoted to Vice President before leaving to found mBed software, from there he moved on to become the founder of the very first cloud company called NetSuite. In 2016 Oracle entered into a definitive agreement to acquire Netsuite and the transaction was valued around $9.3 billion dollars with a B. Our guest today is none other than Founder and Executive Vice President of Oracle NetSuite, Evan Goldberg. 

Check out Oracle NetSuite here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. In 2003 today's guest received a bachelor's degree in the music industry (that's a real thing) from Northeastern University, and he would soon begin his career as the Marketing Coordinator for a company that planned and executed national mainstream and college radio promotions for new music releases. Music industry makes sense. Fast forward to today the same person has built marketing and sales programs that have grown their products customer count by 100 x and revenue by 35 x. Today Eric Keating is the VP Marketing at Appcues where he helps turn products into growth engines. Eric is a go to market business leader known for building efficient demand generation functions, telling compelling stories, developing customer centric roadmaps and fostering high performance teams. This guy does everything. 

Check out Appcues here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Not to date today's guest too much but for context this guy graduated with a diploma in computer science in 1988, and not to make me sound like a baby in comparison but  that’s literally the year that I was born. After graduating he became a Technology Consultant with Mercer Canada where he led development and marketing of solutions for corporate benefits administration. From there he became a Lotus Notes Business Manager before transitioning into the Marketing Director for Sybase now SAP the maker of the world's number one database. He then went on to become the head of product marketing for the world's number one business intelligence platform Cognos now IBM. Over the last twenty years our guest would continue the rise through various senior marketing roles, all the while gaining notoriety as one of the best growth hackers before this was even a term. The person sitting across the table from me today is Darryl Prail and he is currently the Chief Marketing Officer of Vanilla Soft, the industry’s most successful sales engagement platform that helps sales development teams engage with over 20 million sales contacts every month.  Darryl is a high tech marketing executive with over 25 years of experience, spanning startups, restarts, consolidations, acquisitions, direct investments and IPOs. He’s a guest lecturer, a public speaker, radio personality and has been featured in numerous podcasts, case studies, and best selling books. Darryl is a former recipient of the coveted 40 under 40 award, and has held senior executive roles in leading companies including Sybase, IBM, Kinaxis and Airbus. In his career he’s raised over $50 million dollars in venture funding across multiple organizations and consulted with world class corporations including Salesforce, SAP, and Neilson to name a few. 

Check out Vanilla Soft here.
See more about Darryl Praill here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Today’s guest graduated from Laurentian University in 1993 with a degree in Geography, something I’m very interested in to learn how it is still applicable today. Since then he's come a long way, he’s held various positions such as Director of Emergency Management Systems at AGSI, President of Bramel Design and Construction, and now he holds the role of CEO and Founder at GoFor. For those of you who don’t know anything about GoFor, it’s a company that provides on demand delivery of construction material, powered by their construction industry specific logistics platform. It’s a niche space with a lot of opportunities though. The GoFor platform ensures a super fast delivery and is completely automated, reducing the time consumption of managing deliveries to nothing. In June of last year GoFor took home $500,000 in prize money after winning Accelerate OTT Pitch Fest, and this is pretty big it's the largest prize this Ottawa event has ever awarded.

Check out GoFor here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. In 2007 today's guest was awarded the Dorothy Anne Dilworth Memorial Shield as the University of British Columbia Sauder School of Businesses most outstanding female graduate in the Bachelor of Commerce program, based on both academic achievement and volunteer contributions. While attending UBC she spent four years interning in essentially every part of HSBC Canada Bank. For context in 2007 she’s in customer service, in 2008 she joined the HR department working in talent management, 2009 she’s in the business intelligence group and in 2010 she basically ran the bases and taps home plate in the commercial banking group working with mid-market enterprises. After graduating our guest accepts a position as a business analyst with McKinsey,  this phase in her Journey only lasts a few years as she takes what seems like a big leap into the e-commerce group of one of Vancouver's most iconic and most notable consumer brands: Lululemon. But, our guest seems to be consistently pulled to community building efforts and in 2016 the opportunity to build and scale a key strategic asset at her current company an ecosystem of app developers, and integration partners  sounded like too much of a ‘Hoot’ to pass up. If that last sentence hasn’t already given it away the company is Hootsuite and its Director of Ecosystem Laura Silvester happens to be sitting across the table from me today. 

Check out Hootsuite here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. In 2009 a young researcher takes on an internship where he would create an environmental database for cement factories in France with the goal of enabling eco assessments. He feels right at home with an Undergrad in Math a Masters in Industrial Engineering and spending time at Stanford studying Mechanical Engineering. The next year, he'd moved to California and became an analyst, designing and implementing statistical models, developing, expanding and maintaining OLAP Cube solutions and designing star and snowflake schemas. I literally have no idea what any of that means, but if we fast forward to today and that math obsessed researcher has co-founded a company that helps SaaS companies increase conversion rates, up-sells and customer retention by analyzing customer behaviour in apps by enriching leads with relevant data his company is able to find out what truly makes people change and then predicts which customers are to engage and why. From there, actual next steps are provided to increase conversion and engagement. The company is MadKudu and its Co-Founder and Chief Revenue Officer Francis Brero is sitting across the table from me. In MadKudu, Francis has created a leading marketing operations platform for B2B. As a college math major, he has always strived to leverage his passion for numbers to drive growth. For the last 10 years, Francis has helped make marketing teams increase sales by using customer data. His years of experience led him to advise marketing strategies and tactics at some small, relatively unknown companies like Slack, Shopify and IBM. Kidding, of course.

Check out MadKudu here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people.Our guest today is President of a Canadian tech unicorn whose initial public offering is one of the top 10 tech IPOs on the TSX which is no small feat. With over 17 years of technology leadership experience and a strategic mind to match, our guest has been a key element in the continued growth of his company. He is responsible for developing its go to market strategy and taking a more direct approach to engaging independent businesses. As a result, he has helped equip over 57,000 retail and restaurant locations worldwide with cutting edge technology. The company is Lightspeed and the man in front of me today is JP Chauvet.

Check out Lightspeed here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. You may have heard of the Next 36, the goal of this program is to launch the careers of Canada’s most promising and innovative undergraduates. Here’s how it works the program identifies these 36 students throughout Canada through a rigorous national selection process and then gives them the academic foundation, practical skills, role models and networks to become Canada’s next generation of entrepreneurial leaders. Today's guest is an alumni of the Next 36 class of 2011 and most definitely  a living embodiment of the program's mission. Picture this, within just 7 years of graduating from the B.A. in Commerce from the University of Saskatchewan this woman has managed a global team of highly skilled creative directors, modellers, 2D and 3D motion graphic artists, digital media designers and cinematographers while working with the animation studio Digg as their operations and production manager. She then joined one of western Canada's fastest growing technology companies in 2014 as a strategic partnership development specialist. The thing is this role does not last very long as she basically gets aggressively promoted from one position into the next, from Director of Alliances and Business Development, to VP of Growth and eventually to Chief Strategy Officer just a year after that. The company is Saskatoon based Vendasta which recently raised $40 million dollars in funding led by BDC the largest raise from a Saskatchewan based company ever. The person in Jacqueline Cook, Chief Strategy Officer at Vendasta and she’s sitting across the table from me today.

Check out Vendasta here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.

Welcome to Journey Map the audio experience that deconstructs the career paths taken by some of the world's most interesting people. Today's guest studied at York University in the Business Administration and Computer Science program. Since then he has come a long way. He is Founder and CEO of Q4, Inc. for those of you who don’t know, Q4 provides a suite of cloud based products and services to the investor relations function inside of public companies. They support over 1,200 public companies worldwide in driving valuation, reducing volatility and improving shareholder engagement. Q4 is where technology and strategy align. In addition to this they boast a major client list having worked with: Nike, FedEx, FitBit, and Salesforce...  just to name a few. Our guest today is Darrell Heaps.

Check out Q4Inc here.

This episode of Journey Map is brought to you by Unbounce.
Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. Follow this link to claim your offer.