Graphic designer and artist Tom Badley shares with us his journey practicing as both a designer and artist, banknote design, digital art, his design of Offline Cash, and his book, Art & Money.
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Show Notes
- Tom Badley’s website, buy the Art & Money book
Blockchain wikipedia article, OECD Blockchain Primer (PDF)Offline CashTranscript
Tom Badley: [00:00:00] My name is Tom. I’m a artist and graphic designer, and now published author, and, I’m talking from Central Europe.
The journey to, actually designing bank notes, was not straight. Bank notes is always something , that has interested me, when I was a kid and I already forgot about ’em when I was in, in art college. but I remember immediately graduating in 2008, um, when the markets were crashing. My interest really peaked on, what is money? And I started asking those questions for the first time and went down a rabbit hole. It was just this natural thing. I started making banknote designs, on an amateur basis really. And they got more and more sophisticated and more and more evolved. Eventually I had a portfolio of this design that looked something like banknote Design, but wasn’t really. Sort of based on anything, technically correct, but was my amateur attempts at it. [00:01:00] And that went on for a number of years whilst I was doing also all sorts of other things. Eventually I had this portfolio that, that led me to being hired by the banknote industry.
When I came out of the industry to be an artist, I started using those techniques that I’d learned in, my work as an artist. That has turned into art on the one hand. And, design projects on the other.
The notes that you hold, I designed those as a design project. They’re artistic, but they can’t really be called art. They are a tool. They’re a product. So there’s really two aspects to, I do two hats that I wear. There’s the art side and then there’s the design side. And I’m still engaged in both.
Before you do a degree in art, this is in England anyway, before you go to art school, you usually do one year of prep, it’s called Foundation course. It’s usually one year course. And that’s just so you have this portfolio that you then take to the universities to, to show around, and get, whatever interviews you can. And I remember there was a moment [00:02:00]where you had to specialize in either the design side or the art side.
And, all my friends were in the design side, so I was split from my, all my friends and I was stuck with the artists. I chose art because that’s what I wanted to do. I wanted to go to art school. That was the direction I just assumed was the, the way to go.
But the people in design have a kind of practical flavor to them. The artists generally don’t, that appeals to me because, all the philosophizing and stuff. But art, it never really, never really sat well with me. I always thought there was a sort of inherent fraud to it , I’m not the first to say that. Know, it’s not a very controversial thing to say. Many even artists say, that the , art , is a trick. , it’s a confidence trick. At the end of the day. Whilst design, you’re actually meant to be held to account because you are, you’re designing something that must work in the real world.
And so I admire the freedom of art. I admire the [00:03:00] untetheredness of art. But at the same time, I have expectations of myself that what I do should be able to perform in the real world. And I have that expectations of artists as well, which is why I don’t, really like much art.
The contemporary art is a minefield , of stuff which is left, , unaccountable, and so design has this great accountability to it because it must perform in the real world. And I like both of those, those worlds. I can’t resolve those two worlds. I’ve tried, you know, tried to be an artist or a designer, but I can never really fit into either, as they have their own politics, their own ideologies. And I just, I take what I want from both and that’s how I’m, living my life, running my business.
Do I feel like an outsider? Yeah. Yeah. The world of digital art that, has taken off in, in recent years that really, didn’t make me feel like an outsider. That made me feel like I’m in the center of something [00:04:00] because I was quite early, I was 2019, I was tokenizing stuff on the blockchain. No matter what happens, , if it’s on the blockchain, it’s immutable. You know, I was there, , almost the ground floor. And that felt really special. But in terms of the grand scheme of things, , I’m not really anything to do with the art world at all.
In the world of design, I’m specialist in one specific type of design, and that is the design of money. And I never applied to do a generic design jobs that I, I’m not taking that away from anyone who’s in graphic design, but I can’t really do any other type of designs. It just doesn’t interest me..
Banknote design
Tom Badley: Banknotes are, so complicated and, involving that, it just, it pulls me in and, and I I haven’t left. All other types of design to me are quite bare, quite flat. Out of the world of design, I occupy this , very small niche. it’s a, in a really important niche and it’s an amazing [00:05:00] niche, but it’s nonetheless, it’s a very small niche that not many people know about.
Banknotes they involve everything. They involve typography, linear design, pattern creation, very, quite exotic means of pattern creation that don’t exist in the commercial design space. If I ask the average designer to make me a pattern on, in Vector, in, in Illustrator, then the idea is that with Bang Notes, they’re not, they’re not meant to be copied, right?
So you need to have bespoke software that can create patterns that you couldn’t be able to create in Illustrator involving all sorts of exotic, algebra and, functions. That’s a big part of it, having, creating a design that if you photocopy it, deforms for instance. There’s all the techniques, of printing are committed to this one product. Creation of holograms, foils, hot stamping. It’s all with one purpose, and that’s so that it [00:06:00] cannot be copied. Or it dissuades anyone from attempting to copers. Obviously, where there’s a will, there’s a way, and counterfeiters will, I suppose make a best attempt that will fool people who aren’t looking very closely. So you’ve so not only does it have to be very difficult and costly to copy, but it just has to dissuade anyone from attempting to do so. There’s a level of rigor to design and, , an artistry that can’t really find anywhere else. It’s a very special, it’s a very special industry.
The offline cash notes that you held up before? I was approached to do all the artwork and really, coordinate the design of the project. I was liaising with the printer in the US that eventually, took on the printing of the bills. My role was all design. It wasn’t just to come up with something to look good. I consulted with the team. How we got to those designs was actually quite a few iterations. At the time the banknote industry was [00:07:00] making their own equivalent of that. So it, it felt like, we were competing a little bit. So they had to be very distinctive and also engaging because Bitcoin people tend not to like bank notes because bank notes are the old world and Bitcoin is the new world.
You mentioned the difference between trust and trustless. The technology of Bitcoin is trustless. It’s called trustless because it’s based on encryption, which means that you don’t have to trust an intermediary like you do with the Legacy financial system.
Bank notes are a trusted product and we trust the central bank and we trust the governments to enforce, fiat or decree that makes sure this money is worth something, right? So everything on every level of our financial system is based on trust. The idea of Bitcoin and other cryptocurrency is that it’s trustless.
It’s based on encryption. There’s no intermediary, there’s no one that you have to trust. But that is the case with the [00:08:00] technology. That is not the case with humans. Human beings work on trust. A human needs 17 touchpoints of anything, to gain all the information that they need to arrive at a decision, whether or not to trust them.
We’re doing this constantly in our environment. Whether it’s other people, brands, products, everything. And we are constantly pinging our environment to see what we can trust and what we can’t. Bitcoin, another cryptocurrency. They have this stumbling block where they are trustless. It’s an amazing technology, but we need to be able to trust something. That’s how we humans work. And the thing about the banknote is that it takes the visual science, the visual design, which is a science in a way, of trust. And it perfects it because the bank note is the one thing in our world that we absolutely need to trust. If we can’t do that, then we haven’t got a financial [00:09:00] system and everything falls apart in that sense. The Banknote is really this place where this need to trust has been visually perfected. And this science that h...