Songstress LIRA, whose music career spans 13 years and includes 6 Studio albums, 3 live DVD’s, an autobiography and a movie; has established herself as the foremost female artist in South Africa and a formidable presence on the global music scene.

When asked to elaborate on the significance of the title; “I grew up in a world where I faced so many limitations. I realised defining freedom for myself and subsequently living it was what I needed to do. In exploring this, the concept of “Born Free” became clearer. I want people to realise how powerful they are and that they can own their freedom. This album has become more than a body of musical work, it seeks to inspire and create change – physically and most importantly, mentally “says LIRA.

Born Free masterfully blends a new sound with the smooth urban direction synonymous with the LIRA brand. “This is my best record yet, adds LIRA, and listeners should expect to hear the definitive growth and boldness which that brings.”

Born Free marks a new direction for LIRA and promises to set an exciting tone for great things to come. www.misslira.com