Jamie Pelayo of natureofthings, Casey Georgeson of Saint Jane, and Melany Dobson of Treaty recount the personal journeys that inspired their reverence for this potent and misunderstood botanical. They demystify the science behind its skin-healing, age-defying and “powerhouse” anti-inflammatory benefits. Like those benefits, the themes here aren’t just skin-deep. These brands have deep roots in the places in which they grow, and their founders find hope in the link between self-care and clean manufacturing practices which care for land and community. As Dobson puts it, “CBD is helping us, through healing us, to see a future that’s innovative and exciting and curious and connected”.