In this episode, hosts Trenton Honda, PhD, MMS, PA-C, editor-in-chief of the Journal of PA Education, and Carey Barry, MHS, PA-C, chair and associate clinical professor in Northeastern University’s Department of Medical Sciences, explore the power—and pitfalls—of social media in shaping prospective PA students’ decisions. They’re joined by Patrick Heagey, MPAS, PA-C, of West Chester University, Amanda Lois, MSPAS, PA-C, of SUNY Upstate Medical University, and Joy Moverley, DHSc, MPH, PA-C, of Touro University California, to unpack their recent study on the topic. Together, they dive into surprising findings, innovative research methods, and how PA programs can harness social platforms strategically. From showcasing authentic student stories to understanding the long-term impact on recruitment and retention, this conversation offers valuable insights for educators navigating the evolving digital landscape.