Ever wondered how to engage younger investors? In this episode of Junicorn Talk, Bechtle AG’s Martin Link and Ilka Freund share game-changing strategies using finfluencers and digital outreach. Investor Relations (IR) has evolved—social media, influencer partnerships, and digital events now lead the way.
How financial influencers create win-win collaborations with companies,
The importance of proactive digital engagement and online investor communities,
Diversity in IR, including highlighting female influencers,
Social media's role in shaping perceptions, especially LinkedIn,
Why younger generations are redefining IR strategies.Don’t miss this episode with Julia Stoetzel, Ilka, and Martin for insights that redefine IR for the digital age.