In order to be successful during your next negotiation, you are going to have to make sure that you use all of the negotiation styles and  negotiating techniques that are available to you. 

One of the most powerful tools that we all go into a negotiation with is our Best Alternative To A Negotiated Agreement (BATNA). Knowing that you have one of these is a critical factor in being able  to be successful in your next negotiation. However, just knowing about  it is not enough. 

You also have to know how to use it during a negotiation.