We all know that it is tough to do a good job of negotiating a deal. 

In fact, many people dread negotiation, not recognizing that they negotiate on a regular, even daily basis.  Most of us face formal negotiations throughout our personal and  professional lives in many different forms during which we all use many  different forms of negotiation styles and negotiating techniques:  bargaining over the price of a new car, discussing the terms of a new  job offer, or hammering out a contract with a supplier.

What do these negotiations have in common, and what tools should we use  to get what we need out of our everyday negotiations? In the end, these  are the questions that every negotiator needs to find answers to.