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"The Intersection of Technology, Diversity, and Content with Anna Dickson"
In this episode of Just Fix It In Post!, Sean Rice is joined by Anna Dickson to explore the rapidly evolving landscape of advertising, content creation, and the role of artificial intelligence in shaping the industry.
We dive into the increasing demand for authenticity in digital marketing and how brands can navigate a world dominated by peer-driven content and influencer strategies. Anna also shares her perspective on addressing racial bias in AI systems and the critical role creatives play in ensuring inclusivity and fairness in technology.
From her extensive experience in editorial and content strategy, Anna provides actionable insights into how brands can stay relevant while balancing creativity and data-driven approaches. Her thoughtful approach sheds light on the challenges and opportunities that come with the intersection of technology, storytelling, and diversity.
If you’re curious about how AI, authenticity, and inclusivity are transforming the industry, this episode is packed with valuable perspectives and thought-provoking discussions.
Anna Dickson Links:
LinkedIn: https://www.linkedin.com/in/annagdickson/
Instagram: https://www.instagram.com/annagdickson
Works Discussed In Episode
Shutterstock: https://www.shutterstock.com
Shutterstock AI Image Generator: https://www.shutterstock.com/ai-image-generator
Turbo Squid: https://www.turbosquid.com
Envato: https://elements.envato.com
Pond5: https://www.pond5.com
Just Fix It In Post! Social Links
TikTok: https://www.tiktok.com/@justfixitinpost
Instagram: https://www.instagram.com/justfixitinpostpodcast
Threads: https://www.threads.net/@justfixitinpostpodcast
X: http://www.x.com/fix_it21171
Facebook: https://www.facebook.com/profile.php?id=61567269058223
Just Fix It In Post! Podcast Links
Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1
Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410
YouTube: https://www.youtube.com/@JustFixItInPostPodcast
Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post
As the year winds down, this special Thanksgiving episode of Just Fix It In Post! takes a moment to reflect on the incredible journey over the past year. From trailblazing creatives to industry leaders, each conversation has painted a vivid picture of where we stand in the commercial advertising world and the challenges we face.
Jessica Boone: Navigating Industry Changes from Photography to Food Styling
In this episode of Just Fix It In Post!, Sean Rice chats with Jessica Boone, an exceptional food stylist who made a bold career shift from photography to food styling. Jessica dives into the story behind her decision to transition, sharing how her love for visual storytelling evolved into crafting mouthwatering food visuals that captivate viewers. One of her favorite projects? Working with Postmates to create vibrant, appetizing imagery that pushed creative boundaries and allowed her to explore fresh, bold compositions.
Jessica also opens up about the current industry slowdown and the impact it’s having on creatives across the board. We discuss how AI is reshaping the landscape, especially when it comes to brand differentiation and the challenges of achieving true realism—something AI still struggles to master in food styling. Jessica’s perspective offers listeners an inside look at adapting to industry changes and the creative strategies she employs to keep her work unique and on-brand in a shifting market.
Tune in for an inspiring conversation that spans Jessica's career journey, her insights on AI, and what it takes to thrive as a creative professional today.
Jessica Boone Sites
LinkedIn: https://www.linkedin.com/in/jessica-boone-42b9b03/
Instagram: https://www.instagram.com/fromphototophood/
Website: https://www.jessicaboone.com
Facebook: https://www.facebook.com/jessica.boone.501/
Behance: https://www.behance.net/infojessic2b82?locale=en_US
Works Discussed In Episode
Wait Rose Magazine: https://www.waitrose.com
Cava: https://cava.com
Art Center College of Design: https://www.artcenter.edu
Just Fix It In Post! Links
Instagram: https://www.instagram.com/justfixitinpostpodcast
Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1
Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410
YouTube: https://www.youtube.com/@JustFixItInPostPodcast
Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post
Mastering Social Media at Saatchi & Saatchi: Sam Vander Forest on Digital Strategy and Creative Innovation
In this episode of Just Fix It In Post!, Sean Rice sits down with Sam Vander Forest, social media manager at Saatchi & Saatchi, where he helps oversee the digital presence of Toyota U.S.A. Sam shares his journey from a journalism graduate to a key figure shaping Toyota's social media strategies across platforms like TikTok, Instagram, and Facebook. With five years at Saatchi, Sam discusses how social media has evolved within the advertising industry and how brands, including Toyota, are adapting to platforms where authenticity, speed, and creative flexibility matter more than ever.
Sam dives into the ideation process behind launching social media campaigns, including how his team developed the creative strategy for Toyota's vehicle launches on TikTok, making it one of the fastest-growing automotive brands on the platform. He also opens up about the challenges of helping manage a small but mighty team, working with influencers and creators, and balancing traditional brand standards with the fast-paced, ever-changing world of social media. From iPhone-shot videos to TikTok creator collaborations, Sam highlights how social content is created, executed, and evaluated, offering valuable insights for anyone navigating the digital advertising landscape.
In bonus "Chit Chat," Sam discusses how companies are shifting ad dollars toward micro-influencers and everyday creators to reach targeted audiences authentically. Sean highlights Publicis Group's acquisition of Influential and explores the data-driven strategies reshaping ad spending, examining what these changes mean for creatives aiming to stay relevant in a rapidly evolving industry.
Sam Vander Forest Sites
LinkedIn: https://www.linkedin.com/in/sam-vander-forest/
Instagram: https://www.instagram.com/vanderforest4
Works Discussed In Episode
Pushing Pistons: https://www.youtube.com/watch?v=2TkQ5UA2iaY
Partnerships with Huff https://pressroom.toyota.com/huf-x-land-cruiser-channels-70-years-of-off-road-innovation/
Huckberry https://huckberry.com/store/huckberry-x-tacoma
AI for Toyota Canada for social - https://www.saatchi.ca/work/sneakers-ai
At&t Spokes Person: https://www.nickiswift.com/1546749/actress-lily-att-commercials-sad-truth/
Original Hot Hatch tweet we put out: https://x.com/Toyota/status/1222989238679089167
GR Corolla Detective: https://www.instagram.com/reel/CbuxX5mjqDM/
One of the final “video easter eggs” for GR Corolla: https://www.instagram.com/reel/CYCXMP8Bop7/
And here are a few links to some of the original, early easter egg posts for that campaign:
a. https://www.instagram.com/p/CW_VuA7hmvg/
b. https://www.instagram.com/p/CVf-8GuA18L/
c. https://www.instagram.com/p/CG5MTv4nmEv/
d. https://www.instagram.com/p/CFvXCy7H0fA/
Bonus Chit Chat Links
Influential: https://influential.co
Arm & Hammer Facebook Ad: https://www.facebook.com/reel/3968098100181704
Arm & Hammer Deep Clean Hashtag: https://www.instagram.com/explore/search/keyword/?q=%23ahdeepclean
Just Fix It In Post! Links
Instagram: https://www.instagram.com/justfixitinpostpodcast
Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1
Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410
YouTube: https://www.youtube.com/@JustFixItInPostPodcast
Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post
From High School to Tiki Studios: Sergey Poltavskiy’s Journey of Mastery and Innovation
In this episode of Just Fix It In Post!, Sean C. Rice dives deep into the world of CGI and creative entrepreneurship with Sergey Poltavskiy, a partner at Tiki Studios. Sergey shares his extraordinary journey from teaching himself CGI at a young age to landing his first job at 14, modeling cars for Honda. He reflects on his early days working on body kits and how his passion for cars fueled his career. Sergey opens up about his time at various creative studios, including the invaluable mentorship he received at Indigo Studios, where he honed his craft in 3D modeling, rigging, and animation. He also discusses the challenges of stepping into leadership roles, including his decision to co-found Tiki Studios with his partners Chuck and Dean, right before the pandemic hit.
Sergey offers invaluable insights into the world of CGI, sharing the importance of efficiency, speed, and maintaining strong client relationships. From rendering full CGI environments to launching vehicles for major brands like GM, Sergey’s commitment to innovation shines throughout the episode. Tune in to hear how he navigated a fast-paced, ever-evolving industry while staying true to his artistic roots.
Sergey Poltavskiy Sites
LinkedIn: https://www.linkedin.com/in/sergeypoltavskiy/
Instagram: https://www.instagram.com/tikistudiosdetroit/
Website: https://tikistudios.com
Facebook: https://www.facebook.com/Redstarcg
Facebook Groups: https://www.facebook.com/groups/automotivecgi
YouTube: https://www.youtube.com/@Poltavskiy/videos
YouTube Education: https://www.youtube.com/@AutomotiveCGI
Works Discussed In Episode
CAT Transmission Animation: https://www.youtube.com/watch?v=xqr-N2qwH1k
Combine Animation: https://youtu.be/pOH4UQejHbY?si=Vbs42HmkORUlaI11
Engine Animation: https://youtu.be/Bl8I3iP4dcA?si=EsxXvGMUn-rCeOL6
Just Fix It In Post! Links
Instagram: https://www.instagram.com/justfixitinpostpodcast
Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1
Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410
YouTube: https://www.youtube.com/@JustFixItInPostPodcast
Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post
Mastering Multidisciplinary Creativity with Jason Travis
Works Discussed In Episode
Just Fix It In Post! Links
Racing the Clock: Commercial Production and Beyond with Paul Papanek
Paul Papanek Links
Content Mentioned in Episode
Navigating the Creative Industry with Account Director Patrick Young
Instagram: https://www.instagram.com/justfixitinpostpodcast
Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1
Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410
YouTube: https://www.youtube.com/@JustFixItInPostPodcast
Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post
Building Legends: Toyota's Iconic Launches with Paul Czaplicki
In this episode of Just Fix It In Post!, Sean C. Rice sits down with Paul Czaplicki, a marketing veteran in the automotive industry who played a pivotal role at Toyota. Paul shares behind-the-scenes stories from launching some of Toyota’s most iconic models, including the Supra, Celica, Tacoma, and MR2. Not only was Paul instrumental in bringing these legendary vehicles to market, but he also spearheaded the launch of Toyota's high-performance sub-brands, TRD PRO and GR. With decades of experience navigating product development and branding, Paul offers a unique perspective on the strategy and passion behind building lasting automotive legacies. Tune in for an inspiring conversation filled with rich insights from a true automotive pioneer.
X: https://x.com/PCz911
Instagram: https://www.instagram.com/pcz911/
Facebook: https://www.facebook.com/czaplicki
Youtube:
https://youtube.com/@pcztv?si=J9yMVxLaPfGe8rGm
Prius C Persona Series https://seancrice.com/AUTOMOTIVE/NEON-MUSEUM/thumbs
The Unbreakable Series - Hilux: https://youtu.be/3j8u8xk-oNI?si=5L1-tCd6SteJnDvM
The Unbreakable Series - gets hit by an astroid: https://youtu.be/XTlB-J8Ff5o?si=wlID5rMPORL7ZRDg
The Unbreakable Series - Lock Ness Monster: https://youtu.be/gCe-1LYj_4o?si=2dww0r9aELMFYmjp
Prius C - Monster Energy: https://vimeo.com/398299137
Vintage - Have you ever seen a broken down Toyota?: https://youtu.be/rzBdPr9Cbh8?si=Jjx0cR-KGHE1SlnU
Volcano Hoping in Chile https://youtu.be/wg88g3xF5_Q?si=U7sh3oRUXNs41NoK
TRD Pro Vietnam: https://vimeo.com/276301107
Jay Leno Series:
EP1: https://vimeo.com/209828751
EP2: https://vimeo.com/211615519
EP3: https://vimeo.com/213094266
EP4: https://vimeo.com/226204638
EP5: https://vimeo.com/228393943
From the publisher's feed