Just FlexIt

Jon Canarick serves as the Managing Partner at North Castle Partners, a private equity firm renowned for its focus on consumer product services since its founding. With a foundational thesis in health and wellness, North Castle Partners has evolved under Jon's strategic guidance, expanding its portfolio to include prominent companies like Barry's, Therabody, and 5iron Golf. 

Jon Canarick's insights extend beyond market trends to encompass critical analysis of impact industries. During his discussion on Just FlexIt™, he explored reasons why virtual fitness and wellness platforms have not scaled to the same extent as other telehealth industries, and delved into emerging trends such as pickleball, and highlighted the challenges posed by real estate costs, particularly in urban areas like New York City, which serve as barriers to establishing indoor fitness facilities.

Through his astute observations and deep understanding of the consumer landscape, Jon continues to shape the trajectory of North Castle Partners, positioning the firm as a driving force in the evolving health and wellness sector. With a commitment to innovation and strategic vision, Jon remains at the forefront of identifying investment opportunities that align with North Castle Partners' mission to promote health, wellness, and consumer satisfaction.

In the latest episode of Just FlexIt™, you will enjoy a fantastic business-minded conversation between the guys at FlexIt and Jon Canarick. Don’t miss this fantastic episode of Just FlexIt™ featuring Ramon Sessions! 

Three Passes: 

💼 Jon Canarick earned his undergraduate degree at the University of Michigan and a postgraduate degree at Columbia Business School. 

💼 Jon has been with North Castle Partners for over 22 years. 

💼 Canarick is a Board Member for many companies within the broader Health and Wellness industry. 

Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Jon Canarick

Producer: Eddie Sanchez 

Ramon Sessions boasts a multifaceted career both off and on the court. As a retired NBA player with 11 years of experience in the league, Ramon's tenure on the basketball court solidified his reputation as a skilled point guard and positive teammate. However, his ambition extends beyond the confines of the arena, represented through his ventures into entrepreneurship. Founder of On Time Agency, a premier sports management and marketing agency based in Atlanta, Georgia, Ramon leverages his insider knowledge of the sports industry to provide top-tier representation and marketing services to athletes.

At On Time Agency, Ramon Sessions applies his extensive experience as a professional athlete to drive the success of his clients both on and off the field. His agency's commitment to excellence and personalized service has earned it recognition as a leading player in the sports management landscape. Through his leadership, Ramon empowers athletes to navigate the complexities of their careers while maximizing their potential and opportunities. With a focus on integrity and innovation, Ramon Sessions continues to make a lasting impact in the world of sports management, cementing his legacy as a respected athlete and entrepreneur.

In the latest episode of Just FlexIt™, Ramon touched on many aspects of his playing career, including important mentors throughout his career and what the game has meant to him. Ramon shared that once he retired from professional basketball, he stopped playing altogether to avoid the risk of injury. Filling that void now is his venture, On Time Agency. Ramon goes into detail about his agency and what athletes can experience under his representation. 

Don’t miss this fantastic episode of Just FlexIt™ featuring Ramon Sessions! 

Three Passes: 

🏀 Ramon Sessions was picked 56th overall in the 2007 NBA draft. 

🏀 Ramon’s’ NBA career lasted eleven years and included stints on the Milwaukee Bucks, Cleveland Cavaliers, Los Angeles Lakers, Charlotte Hornets/Bobcats, Sacramento Kings, Washington Wizards, and New York Knicks. 

🏀 Sessions Founded On Time Agency in 2022. 

Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Ramon Sessions

Producer: Eddie Sanchez 

Eddie Hertzman is a dynamic figure known for his entrepreneurial acumen and diverse ventures across multiple industry verticals. As the Founder and CEO of Athletech News, Eddie has established himself as a trailblazer in the media landscape, leveraging his expertise to create a platform dedicated to covering the intersection of sports, fitness, and wellness. His visionary leadership at Athletech News reflects his commitment to delivering timely and insightful content that resonates with audiences passions. 

Beyond his success with Athletech News, Eddie Hertzman's entrepreneurial journey is characterized by his role as a serial entrepreneur, having launched multiple businesses spanning various sectors. His ability to navigate and excel in diverse industry verticals underscores his versatility and strategic mindset as an entrepreneur. Through his entrepreneurial endeavors, Eddie continues to make a significant impact, shaping industries and inspiring others to pursue their entrepreneurial ambitions.

In the latest episode of Just FlexIt™, Eddie touched on engaging topics like finding the balance of creating engaging and informative content. He mentioned that partners have goals for what they want to share, but finding and matching entertainment value is a top of mind goal for him and his brand. Eddie also touches on fitness industry trends like virtual fitness solutions and live two-way communication.  

Don’t miss this fantastic episode of Just FlexIt™ featuring Eddie Hertzman! 

Three Sets: 

💪 In 2023, Hertzman left Penske to launch his next media enterprise, Athletech Media Group. It hasquickly become the media of record for the fitness and wellness industry with more than 60,000 subscribers signing on since its debut.

💪 Eddie Hertzman is also the Founder & Managing PartnerFounder & Managing Partner of Hertzman Global Ventures and a Board Member of Delivering Good, Inc. 

💪 After earning his degree at NYU, Hertzman spent more than a decade working as a top executive for major sourcing companies, including Synergies Worldwide and Pearl Global.

Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Eddie Hertzman 

Producer: Eddie Sanchez 

Jacqueline Andriakos holds a prominent role as the Executive Health and Fitness Director at Women’s Health, where she exercises her expertise in overseeing all health and fitness content across WomensHealthMag.com and their print magazine. With a keen eye for impactful content and a deep understanding of the health and wellness landscape, Jacqueline plays a pivotal role in shaping the editorial direction of Women's Health, ensuring that readers have access to timely, accurate, and engaging information to support their wellness journeys. 

In her role, Jacqueline exemplifies a dedication to promoting holistic well-being, leveraging her platform to inspire and educate readers on the importance of physical and mental wellness. Through her strategic oversight of health and fitness content, Jacqueline remains at the forefront of industry trends and developments, providing readers with actionable insights and expert advice to help them live their healthiest lives. Her contributions to Women's Health reflect a passion for advocating for wellness and fostering a supportive community dedicated to achieving optimal health and vitality.

In this episode of Just FlexIt™, Jacqueline joined the FlexIt pod to chat about her career and the evolution of the fitness industry. The three spoke about in-person versus virtual fitness solutions, among other engaging topics. 

Don’t miss this fantastic episode of Just FlexIt™ featuring Jacqueline Andriakos! 

Three Sets: 

🏋️‍♀️Jacqueline Andriakos earned a Bachelor’s degree in Journalism at Northwestern University. 

🏋️‍♀️ Jacqueline’s background includes experience as a Staff Writer for PEOPLE magazine, Senior Editor of Health.com, Deputy Editor of SELF magazine, and her current role at Women’s Health. 

🏋️‍♀️ Andriakos is also a NASM-Certified Personal Trainer! 

Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Jacqueline Andriakos 

Producer: Eddie Sanchez 

Sean Sansiveri currently serves as the CEO of OneTeam Partners, where he plays a pivotal role in helping athletes optimize the value of their name, image, and likeness rights. Under Sean's leadership, OneTeam Partners has emerged as a transformative force in the sports industry, offering innovative solutions to empower athletes and enhance their financial opportunities. 

Prior to his role at OneTeam Partners, Sean Sansiveri distinguished himself as the NFLPA General Counsel and Head of Business Affairs, showcasing his deep expertise and strategic vision in navigating complex legal and business landscapes within professional sports.

Furthermore, Sean Sansiveri's extensive experience as the NFLPA General Counsel and Head of Business Affairs underscores his profound impact on shaping the dynamics of athlete representation and rights. His tenure in this pivotal role exemplifies his dedication to advocating for athletes' interests and fostering collaborative relationships within the sports industry. Through his strategic leadership and commitment to innovation, Sean continues to drive transformative initiatives that prioritize athletes' empowerment and financial well-being. 

In this episode of Just FlexIt™, Sean Sansiveri joins the FlexIt pod to chat about his recent role change and experience with the NFLPA. He dives into the impacts of NIL in both college and professional sports and offers a new lens for sports fans into the business of sports.

You won’t want to miss this fantastic episode of Just FlexIt™ featuring Sean Sansiveri! 

Three Sets: 

🏈 With the NFLPA, Sean Sansiveri managed various legal and business initiatives, including negotiating with the NFL and licensees such as Electronic Arts, NIKE, Topps, Panini, and others.

🏈 Sansiveri directed the NFLPA’s efforts to implement standardized protocols governing the evaluation and management of concussions, which resulted in the development of team-specific emergency action plans and the utilization of independent concussion experts on the sidelines of all NFL games.

🏈 Sean received a Juris Doctorate from Villanova School of Law and a bachelor’s degree in Industrial and Labor Relations from Cornell University.

Host: Justin Turetsky (Founding Team & COO)

Guests: Sean Sansiveri 

Producer: Eddie Sanchez 

Cyrus Massoumi is a notable figure in the entrepreneurial landscape, establishing himself as a serial entrepreneur with a knack for identifying opportunities and bringing innovative solutions to fruition in the health tech industry. 

As the founder and CEO of ZocDoc, Cyrus pioneered a platform that revolutionized the healthcare industry by streamlining the process of booking medical appointments, offering patients a more efficient and accessible healthcare experience. 

Building on his entrepreneurial success, Massoumi further expanded his portfolio by founding Dr. B, demonstrating his continued dedication to driving innovation and making a lasting impact in healthcare. With Dr. B, Cyrus continues to leverage his expertise and entrepreneurial acumen to create meaningful solutions that resonate with both consumers and industry professionals. Through his ventures, Cyrus Massoumi exemplifies the power of innovation and strategic leadership, solidifying his legacy as a prominent entrepreneur.

In this episode of Just FlexIt™, Cyrus Massoumi joins the FlexIt team to chat about his journey as an entrepreneur.  He shares insights into his experience with both ZocDoc and Dr. B and is a shining example of leadership and business acumen. 

You won’t want to miss this fantastic episode of Just FlexIt™ featuring Cyrus Massoumi! 

Three Tests: 

🩺  At the age of 22, Cyrus Massoumi founded a software company called OneSizeTooSmall, which closed in 2001, before he finished his graduate degree at Columbia Business School. 

🩺  In 2018, Massoumi and Indiegogo founder Slava Rubin created Humbition, a 30 million dollar fund that invests in New York startups.

🩺  Massoumi sits on the Board of Columbia University's Mailman School of Public Health. He also serves as an advisor to Refinery29 and ClassPass.

Host: Austin Cohen (Founder & CEO) Justin Turetsky (Founding Team & COO)

Guests: Cyrus Massoumi

Producer: Eddie Sanchez 

Natalie Holloway stands at the forefront of innovation in the wellness and fitness industry as the co-founder of Bala, a company dedicated to revolutionizing the way people move and engage with fitness. Bala champions the philosophy that form and function should seamlessly coexist, emphasizing that fashion and fitness are intertwined. This approach underscores Natalie's commitment to redefining the fitness landscape, where design serves to inspire movement and enhance overall well-being.

Bala's ascent in the industry reached new heights when the company was featured on Shark Tank, showcasing Natalie Holloway's entrepreneurial prowess and the innovative spirit of her venture. Through Bala, Natalie continues to shape the future of fitness by creating functional gym equipment that resonates with a diverse audience, further solidifying her reputation as a trailblazer in the wellness and fitness sector.

In this episode of Just FlexIt™, Natalie Holloway joins the FlexIt team to chat about her journey with Bala, including being featured on Shark Tank. She then dives into new advancements with her brand and touches on what followers can look forward to in 2024. 

You won’t want to miss this fantastic episode of Just FlexIt™ featuring Natalie Holloway! 

Three Accessories: 

✨Natalie Holloway completed her education at FIT and the University of Texas at Austin. 

✨ Bala received a $900,000 investment for a 30% stake in the company from Mark Cuban and Maria Sharapova on Shark Tank

✨Bala has been featured in Vogue, Harper's Bazaar, Cosmo, Health, Shape, US Weekly, Buzzfeed, The Guardian and Goop. 

Host: Austin Cohen (Founder & CEO) Justin Turetsky (Founding Team & COO)

Guests: Natalie Holloway

Producer: Eddie Sanchez 

Lindsey Berg, a prominent figure in the world of indoor volleyball, boasts a remarkable athletic career marked by her achievements as a three-time Olympian and two-time Olympic Silver Medalist. Her dedication and skill on the court have not only earned her a place among the elite in the sport but also solidified her as a role model for aspiring athletes. 

Beyond her athletic prowess, Lindsey is a co-founder of Unbreakable Performance, showcasing her commitment to empowering individuals to reach their peak potential both in sports and in life. Her involvement in this venture underscores her passion for cultivating resilience and excellence beyond the volleyball arena. Through her ventures and achievements, Lindsey Berg continues to inspire others to pursue excellence, embodying the qualities of a true champion on and off the court.

In this episode of Just FlexIt™, Lindsey Berg joins the FlexIt team to chat about her journey from a global volleyball star to her inspiring career as an entrepreneur.  Lindsey goes into detail about her experience at the three Olympic games she competed in diving into what has enabled her to earn a successful career off the court. 

You won’t want to miss this fantastic episode of Just FlexIt™ featuring Lindsey Berg! 

Three Serves: 

🏐  Lindsey Berg competed in the 2004, 2008 and 2012 Olympics, having won Silver medals in both 2008 and 2012. 

🏐 Berg was the co-captain of the team at the 2008 Summer Olympics 

🏐 In world competition, Lindsey competed on 17 medaling teams, including winning Gold twice at the World Grand Prix and three times at the NORCECA Championships. 

Host: Austin Cohen (Founder & CEO) Justin Turetsky (Founding Team & COO)

Guests: Lindsey Berg

Producer: Eddie Sanchez 

Precious Williams is the CEO of Perfect Pitches by Precious and a 13x National Champion Pitching Expert. Precious formally founded Curvy Girlz Lingerie and was featured on Shark Tank! As a pitching coach, Precious busts norms and shifts perspectives to help teams own their “awesome” and bring out their “wow” factor. 

Beyond the success that Precious Williams has earned, she is vocal about her personal experiences when she went into major grief and depression. She became homeless, a severe alcoholic and suicidal. She then spent 2 years in a life transformation program and stepped back into business and has not looked back since. 

In this episode of Just FlexIt™, Precious Williams Siegel joins the FlexIt team to chat about her inspiring career. Precious touches on the hardships she has overcome and how the practice of pitching enabled her to earn a successful career. 

You won’t want to miss this fantastic episode of Just FlexIt™ featuring Precious Williams! 

Three Pitches: 

🗣️  Precious Williams successfully appeared on “Shark Tank” and took Curvy Girls Lingerie from $0 to multi-6 figures in under 2 years.

🗣️ Precious is a corporate sales trainer, helping sales teams to create killer communication skills, craft messaging and understand how to pitch and build sales programs.

🗣️ Prior to Williams’  career as an entrepreneur, she was an attorney. 

Host: Austin Cohen (Founder & CEO) Justin Turetsky (Founding Team & COO)

Guests: Precious Williams 

Producer: Eddie Sanchez 

Rachel Drori is the Founder of Daily Harvest. Daily Harvest’s mission is to make nourishing, plant-based foods more attainable by eliminating barriers to access. 

In 2022, Drori earned a spot on Forbes’ eighth annual ranking of America’s Richest Self-Made Women with a net worth of $350 million. She shared, “I created Daily Harvest to reimagine how food can nourish both humanity and the planet. We make it easy to eat more sustainably sourced fruits and vegetables and the bigger we grow, the more good we can do,” Drori told Forbes. “We are laying the foundation for a better future.”

In this episode of Just FlexIt™, Rachel Drori shares fantastic insight with the FlexIt team about her inspiring career. She touches on her journey, navigating the world of hospitality, and how the values she learned in that space helped shape a customer-centric focus for Daily Harvest. Drori also touches on the bumps in the road that have helped lead Daily Harvest to the success it has earned today. 

You won’t want to miss this fantastic episode of Just FlexIt™ featuring Rachel Drori! 

Special Offer: 

🚨🚨🚨Get up to $50 off your first order at https://www.daily-harvest.com/

Three Reps: 

🍎 Daily Harvest earned more than $250 million in revenue five years after its 2016 launch, reaching a valuation of $1.1 billion.

🍎 Growing up in Long Island, New York, Drori was a competitive lightweight rower and learned about “fueling your body and optimizing your performance.”

🍎 Rachel Drori is a proud member of the Columbia MBA family! Rachel earned her undergraduate degree from the University of Pennsylvania. 

Host: Austin Cohen (Founder & CEO) Justin Turetsky (Founding Team & COO)

Guests: Rachel Drori

Producer: Eddie Sanchez