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In this episode of the Hell Yes Style podcast, Samantha Harman discusses the importance of refreshing your style for a new season. Samantha provides steps for a style refresh, including reviewing and reflecting on your current style, setting goals, staying current with trends, and creating outfits. She also encourages listeners to invest in pieces that they will wear the most and to seek help if needed.
The New Season Style Refresh masterclass takes place September 20, 2024. It's evergreen and will apply all seasons. Dissect the trends & how to keep your style current, plan your wardrobe to match your goals & ask your new-season style questions (only usually offered in programmes). Grab a ticket now (replay included) for 50% off: https://thestyleeditor.myflodesk.com/newseason
Confident Capsules (learn how to build your wardrobe from 12 items): https://thestyleeditor.thrivecart.com/confident-capsules/
Shop Like A Pro: 3-part training breaking down the mindset, strategy and WHERE to shop: https://thestyleeditor.thrivecart.com/shop-like-a-pro/
Come find me on Linkedin: https://www.linkedin.com/in/samantha-harman-style-editor/
This time last year, my business was barely making enough to get by.
I went on a beach holiday last week and made £4k sales.
Here's the full breakdown of getting from there to here:
➡️ In Spring 2023, my business crashed after I became unwell.
At that point I wasn't only physically ill, I realised I was pretty broke and burned out...
And I clearly had no contingency when sh*t hit the fan.
I decided I could either give up... or go all in.
Reflecting last week on my holiday about the steps I took, I came up with six key components I'd love to share with you.
Because the £4k sales are the result of strategic work in wardrobe, mindset, business and life.
There's so much ‘success’ chat on social media, which makes it look like things just happened for that person you keep comparing yourself to.
And the truth is either 1 of 2 things:
1- they're bluffing, in which case what a shame for them
2- they've worked consistently at this thing to get it where it is
Sales don't *just happen* - there's a lag time between implementing the actions and seeing the result.
But you have to know WHAT to implement to see any result at all.
And inside my new programme That's Not A Business I'm breaking down the how of taking something most people believe is *a hobby* building it into a business on track for 6-figures, transforming women's lives by helping them make money too, and giving me the space to create a podcast AND write a book.
This is the first time I've run this programme so it's at a price not offered again.
We'll dig deeper into these 6 steps and a boat-load more BTS to help you create a business that feels fun and impactful REGARDLESS of you being ‘new’ to the industry or the industry itself being ‘new.’
➡️ 1 - went back to basics and made sure my foundations were nailed (in business & wardrobe)
Having a business that looks successful but is barely making money, is the equivalent of wearing a shiny new outfit for an event… and being in grotty pjs at home.
Foundations are where I start with clients in their style, and it's where I also had to go back to in my business.
➡️ 2 - focused on the conversations, not on the money
We all know that scratchy, constricted feeling of needing to make cash. But unfortunately that feeling is the exact opposite to how you need to feel to make things happen.
People can sense your energy, regardless of the words coming out of your mouth. When I focussed on having genuine conversations, or reconnecting with people vs ‘the money’… the money started coming in.
➡️ 3 - energy is everything (daily rituals/get dressed as standard even working from home alone)
You can be doing alllll the things but nothing's working. And it's because you aren't being. When I focussed on feeling first, the actions I took had more impact.
Plus there are psychological benefits to getting dressed. And I don't just mean ‘putting on clothes so you aren’t naked' - I mean if you're currently operating at 5/10, taking it up to a 10/10. This doesn't mean sacking off comfort for style, fyi. Your insistence that you can't have both is actually keeping you stuck.
➡️ 4 - raised my prices and became unavailable for any clients less than empowered brilliant women
Unfortunately in the moment where I wasn't making much money, I found myself going against my intuition and taking on a client who was giving red flag vibes.
She refused to pay at my rate (which was already way under where it should be), and then expected me to answer calls at 6am or on holiday. The final straw was when I messaged clients saying I'd be taking my birthday off and she told me that was unacceptable.
Telling her that I was ending our agreement felt scary, but it instantly gave me so much more confidence. I decided I was only available for dream clients and since then… nothing but dream clients have come my way.
➡️ 5 - switched my content from *how-to* to activation so it's working for me even when I'm on a beach
When you start a business, you almost can't help getting swept up in ‘the way things are done’.
You think that the way to attract clients is show off all your knowledge and give helpful ‘how-to’ content, tips and tricks.
That makes people view you as a free resource, not someone they'd ever consider paying.
The universe gave me a nudge to change my approach to content when I lost my instagram account and 8,000 followers with it. I realised how few of those followers were ever actually going to become clients.
Now I have around 600 followers and I make more sales from Instagram than I ever did.
Followers are not necessarily the thing you need - what you need is to learn how to create content that activates.
➡️ 6 - having high-level mentorship as a non-negotiable, not dipping in and out in areas I needed to strengthen
At the time of becoming suddenly very unwell, I was out of mentorship.
I kept kidding myself that ‘if I just make X money, if I can just get my business back to when it was on track, then I’ll invest in that programmme'…
But after struggling on for a few months, the day Instagram locked me out, I took it as a sign.
Since then I have not been out of mentorship. Aside from my long-term support, I've also invested in shorter-term programmes to strengthen my skills and confidence in other areas.
If style is a place you know you need to strengthen, enrollment for Own the Room is still open.
This is the essential style foundations course for female founders who want to feel super confident and get recognised as they scale to £5k months & beyond.
If you sign up for this round, you'll get That's Not A Business AS A BONUS 🤯
THIS PODCAST EPISODE WAS ORIGINALLY SCHEDULED AS A LINKEDIN AUDIO. COME FIND ME ON LINKEDIN; https://www.linkedin.com/in/samantha-harman-style-editor/
That's not a business…
How many times have you thought this about what you do?
Or the thing you really want to do?
I used to think that too.
I put myself off launching this business for agessss....
Because despite having plenty of evidence people wanted my help...
I chose instead to believe the naysayers.
I let the ideas of what a *business* looks like get in my head.
I forgot that the old ways of doing business... don't necessarily work.
I was trying to apply principles of a traditional business built by privileged rich white men in the 1960s to something for a one-woman show in 2024.
In this episode: the 5 things to stop if you want to move from 'hobby' energy into full-blown business energy.
That's Not A Business is now open for enrollment.
This mastermind is for you if:
You'll learn:
Find out more here
Ever been curious about Human Design? Don't know your Manifestors from your Generators? Settle in for a chat with the UK Queen of Human Design, Emily Armitage.
Emily had a style refresh with me earlier this year & was in my style challenge - in this episode she shares:
... and so much more.
Check out Emily here: www.instagram.com/emilyarmitage_
Or visit her website
She has a new programme enrolling September, so be sure to check it out.
Let me know what you think of this episode by leaving a review.
And if your style is more 'stale' than 'success' and you want people talking about you as they are about Emily, we should work together!
https://www.thestyleeditor.co.uk/
Own the Room: https://thestyleeditor.thrivecart.com/own-the-room-programme/
In this episode:
Welcome to the home of HELL YES style.
Come and connect with me on Linkedin
Be sure to hit subscribe and follow to be the first to hear new episodes
Welcome to Hell Yes Style, the podcast for female founders and women in business who want to save time & make money, using the power of their wardrobes.
Join Samantha Harman, the Style Editor and guests for weekly episodes on all things style, mindset, money and business.
THIS is the place for nuanced conversation on what your wardrobe really is - the physical manifestation of your beliefs...
And once you harness its powers, you'll have an unstoppable style that is your best-ever business tool.
NEW SERIES LAUNCHES SEPTEMBER 2, 2024
Connect on Linkedin
FIND OUT MORE
Trailer produced by Decibelle Creative
I don't know who needs to hear this, but 'if I just work really, really hard and edit my emails so I always come across as nice, and I go above and beyond and sacrifice my health for this company, THEN I'll get promoted', ISN'T a good strategy.
In this episode, I'm breaking down why being good at your job won't get you a payrise, why your loyalty to a company is one-sided, and how not bothering to brush up your style is costing you credibility at work.
Come fix that inside OWN THE ROOM, the 8-week accelerator for style that gets you paid: https://www.thestyleeditor.co.uk/own-the-room-8-weeks-to-confident-style
Need some quick-wins? Grab Workify, the 7-day workwear refresh: https://www.thestyleeditor.co.uk/workify-workwear-upgrade
1) GET CLEAR ON YOUR GOALS
2) GET RID OF ANYTHING THAT DOESN'T ALIGN
3) CREATE A VISION AND ALLOW CREATIVITY
4) INVEST IN THE BASICS
5) INVEST IN SUPPORT & EDUCATION
Come join Own the Room with £200 off full-price using code EMAILSUBSCRIBER: https://www.thestyleeditor.co.uk/own-the-room-8-weeks-to-confident-style
OWN THE ROOM, the 8-week accelerator for style that gets you paid, is open for enrollment: https://www.thestyleeditor.co.uk/own-the-room-8-weeks-to-confident-style
it's Easter 🐣 - so no one is buying.
It's the summer holidays☀️ - so no one is buying.
It's a random day in September 🍂 - so no one is buying.
It's raining 🌧 - so no one is buying.
It's Christmas 🎄- so no one is buying.I
t's January - so no one is buying.
on and on the BS goes.
I've heard so many incredible women with incredible offers....say it's *not the right time* to sell those offers.
Then feel super stuck and icky, say that it's really hard to make money, knock their prices down and burnout.
This isn't a ‘no one is buying’ problem.💡 This is a women-conditioned-not-to-talk-about-money-in-a-patriarchy-problem
💡This is a lacking-in-confidence problem.
💡This is telling a story-that-keeps-you- stuck problem.
💡This is a not-communicating- powerfully-what-you're-here-for problem.
💡This is a personal-brand problem.
Yes there are certain factors which are true.
But here's why I won't accept 'it's [insert time of year]' as the problem - the more you hold off selling...❌️ the less people can buy from you....the less impact you can have ❌️And the less you can do about all those things that are sh*t that you want to change ❌️
Here's what I see a lot - brilliant business women putting their style on the backburner...
When ironically, it impacts their results.
In this episode, I'm flagging 2 signs that your wardrobe needs an upgrade.
Want to do it? Come join Own the Room: https://www.thestyleeditor.co.uk/own-the-room-8-weeks-to-confident-style
From the publisher's feed