Just Launch It

While I’ve been building my online business and building Kajabi funnels for our clients,

My husband and I have been trying to build our new home. 

We officially purchased 2 acres of land Thanksgiving 2021 and submitted for our permits a few months after that. 

And then we waited…and waited… and waited.

Over a year later, we just received our official permits that we can start building…

Hallelujah! 

I recorded a short video recapping what’s been happening and what’s next for us!  Check it out!

“Oh I hadn’t thought about it that way”

Last week, I hopped on a call to talk to a potential client about the goals for her digital course.

She is a relationship coach and wants to use her course to enhance her coaching.

Since my team and I would be building out her funnel in Kajabi,

I began asking her HOW she wanted to pair her coaching with her course.

That opened up the conversation to explore different options.

…which prompted me to share those options with you too, {{first_name}}.

(and even if you’re not a coach, this may spark an idea to support your students)

Today we’re looking at 3 ways to pair your coaching services with your digital course

If you’re a coach… tell me in the comments what your specialty is and who you serve!

Yeah… these are not the lessons I thought I would be learning.

Last week, I hosted my first Challenge.

I had high hopes to get a least 20 engaged course creators to join.

Within a few days, I realized that may not happen so I needed to pivot.

I adjusted the longevity and the expectations of the Challenge, 

and by doing that, I was able to show up the way I wanted to.

(even if the numbers didn’t pan out the way I’d planned)

Keep listening to learn my biggest takeaways from this experience!

I wasn’t going to do this.

My plan was to repurpose some older content and share that with you today.

(Today was the 1st day of my Challenge so I didn’t want to create a whole other training)

BUT.

I had an interesting experience and decided I needed to share it with you.  

Real time.

You see, with the Challenge I offered a VIP option,

…and only one person signed up for it.

So here’s what I did…

Is it a WILL problem or a SKILL problem?

This is a question that my business coach, Jereshia Hawk, asked us in a recent coaching session.

She shared that anytime a prospect or potential student is experiencing a “problem,”

…it’s either because of WILL 

…or it’s because of SKILL.

I noodled on that thought for a bit and then the next week I asked a follow-up question:

“But how do we know which it is??”

And of course, it wasn’t a simple answer. 🤦‍♀️

There are layers. It’s complex.

So naturally, I went down a rabbit hole thinking: how does this apply to course creators

And today I’m sharing how you can determine what type of “problem” you have,

And more importantly, what to do about it.

//

🌟 Join the Challenge: Your Launch Machine

Stop guessing how To launch and sell your course and learn to build your custom launch machine 🚀

I was debating.

Not whether or not I should share… but how much.

I’m in Launch Mode right now.

(for my Challenge: Your Launch Machine)

And I’ve decided that my desired outcome is not going to be based on numbers.

No revenue goal.

No conversion rate to reach.

Instead, I have NON-NUMBER victories that I’m shooting for.

And I thought I had a pretty good handle on things - mindset-wise.

But now that I’m IN the launch, and my cart is open, my mind is on a roller coaster.

Up one moment.

Down the next.

So… let’s talk about it!

I’m sharing my thought process including my specific, non-number goals for this launch.

//

PS - Click here for more info about the Challenge: Your Launch Machine

One of the projects I’m working on this month is evaluating some of the strategies we use when building out launch funnels for our private clients.

We’re looking at:

What has moved the needle most for our clients?

Do the efforts yield the results we’re looking for?

Is there a different option?

Thankfully there’s one approach that we’re going to keep.

It’s all about HOW you deliver your course.

We’ve found that those who don’t use this strategy can easily get stuck.

And by stuck I mean they delayed opening enrollment for their course for over a year!

So let’s dive into:

-Why this approach works

-What it could look like for you

-When to consider this for yourself

Have you ever participated in an online course that was taught live? What did you think?

Here’s where a lot of people get it wrong.

It’s easy to think about your course launch as a way to generate revenue.

(Of course that’s true, we’re running a business here!)

But if you’re wanting your digital course to be more than a one-hit wonder,

You need to create something sustainable.

You want a launch plan that can grow, that can build on itself to get better and better over time.

In order to accomplish that, we’ve got to be aware of the unique purposes that each launch serves and which stage you’re at!

So I'm curious, which one are you?

#1 Get it Done

#2 Launch Plan

#3 Accelerate

Today is the day☝️

Today is the day you get your lead magnet built and start sharing it with the world!

But Chelsie (you might say) I just don’t understand how to connect it all.

Fear not my friend,

we’re diving into the 5 key pieces you’ll need to create your lead magnet opt-in in Kajabi

…and HOW they are all layered together.

I’m even sprinkling in some of my #ProTips to help you get this thing moving.

✨ For my Visual People…

Check out Lead Magnet Tech Kit >>> https://www.yourcoursepro.com/techkit

You'll learn how to create an opt-in page, set up tagging and automations, design a thank you page, send a custom email that delivers your actual lead magnet, and more. PLUS, I’ll show you how to set up a custom domain, import contacts, send your weekly email and create a waitlist.

🌟 For my “Can you just do this for me” people…

Don’t worry, I got you! >>> https://www.yourcoursepro.com/offers/pSvWFNP2/checkout 

And after a light bulb realization 4 days ago, yes 4 days ago, I decided to jump in and launch this thing.

In the first episode, which I’m recording live - very meta I know… I share the key moments that fueled me into taking action and what I did specifically to make this podcast real.

Because I want to show you my own murky middle.

So stick with me.

This podcast is all about taking inspired action and having trust in yourself and your abilities.

It’s about sharing your expertise with those that need it.

We’re knocking down barriers so you can look back and say “I freaking did that.”

And it all starts when you Just Launch it!

Send me a DM when you subscribe so I can personally thank you!