Let’s talk about something you just can't afford to ignore anymore. Reviews were something you've wanted to have or a nice to have. Or they were something you really didn’t want to know about.  You didn’t want to know what they were thinking about and don't want to deal with it. The ‘ol head and the sand thing, doesn’t work. Reviews are something you can't ignore anymore. I’ll share with you just a few of the statistics that I have found.

In this episode, I’ll talk to you about reviews. We all want client reviews, don't we? But why are your reviews so anemic? Most of the time reviews are an afterthought. So, let’s talk about some of the reasons why you don't get the reviews that you could and should be getting right now. Listen along for 4 reasons why you aren’t getting those reviews!

I've been talking about focus lately. I hear shop owners, clients, and non-clients alike, tell me, “Rick, I have a problem with focus. I just can't do it.” You are blaming yourself for your focus deficit. But it's not your fault. I don't want you to blame yourself for this anymore. It's being stolen. That's right. Your focus is being stolen. Let me explain.

Today I want to talk to you about your MUSTS. There are some things that you MUST take care of to create and keep your focus. In this Podcast Episode, I’m going to give you two ways that can help out! So press play and listen along.

What I want to talk about is the mistake that a lot of people are making. Over the last week or so, I've been talking about focus. Since then, a lot of shop owners tell me that they think about their business all the time. I have to respond by saying that thinking about your business is not the same as focusing. This is the mistake. Why? When you're thinking about the business, you're doing usually one or two things. Do you find yourself thinking about your business all the time? Then this is an episode you’ll want to press play on.

Once you understand where it is you wanna go, you have to believe in it. If you don't believe in where you're going, you won’t give it your focus. You won’t pay attention to it because you don't believe it's there. Listen along to hear a little pep talk on how believing will help you.

My topic for today is FOCUS. And why is that important? Believe it or not, every part of your success starts with FOCUS. Here in lies the problem. Goldfish have a longer attention span than we do. It's the truth. They've studied it. A goldfish has an attention span of nine seconds. Our human attention span is under seven seconds. Everything revolves around what you pay attention to. Are you paying attention? Press play to listen along.

In this episode, I’ll talk about accidents in your shop happening right now. Let’s talk about how your Net Profit is merely an accident. Look at your P&I.  You have Sales minus Cost equals Gross Profit.  Then subtract your Expenses which leaves you with your Net Profit.  My problem is that net profit is a left over. It's a scrap. Whatever you get is merely by accident. I'm sick and tired of net profit being table scraps. I'm tired of hoping it’s a positive number. I’m tired of shop owners who are disappointed that they didn’t get what they wanted. That’s why I’m talking about Net Profit.

Please listen to what I have to say today. It will challenge you. Why do we have a problem with our mindset? Let me explain. There's this thing called the Curse of Knowledge that kind of kicks us in our butt in a few different ways. Be sure to press play and listen along so you can avoid these kicks in the butts!

Your Effective Labor Rate is one of your silent profit killers. Many shop owners think their labor rate is what they post, but it's not. It's what you collect that matters. But how do you get on top of this? You need CLARITY. You must know what it is and what it should be so that you can begin to get better. To hear two issues that may be keeping you back and how to correct them you will need to press play!