Just Start Now

In this episode I talk about:

The sliding scale of knowledge and where you sit on it 

Why there are some people who will never buy from you (and that's OK!) 

How to turn your attention to people who ARE ready to buy from you

For episode show notes, resources and links, head to Just Start Now Podcast - Vicky Shilling

Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.

Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here. 

Using Instagram more effectively is something I know a lot of you are curious about, so who better to invite on than my friend and pelvic health physio Helen Keeble, to spill the beans on how she has grown a loyal audience of nearly 20k followers on the platform and used it to enable her businesses to help more people. 

For episode show notes, resources and links, head to Just Start Now Podcast - Vicky Shilling

Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here. 

 

For episode show notes, resources and links, head to Just Start Now Podcast - Vicky Shilling

  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here. 

In this episode we talk about:

• Why it’s important to have a good grasp of your finances if you run your own business.

• The common mistakes people make about financial management in the early days of their business

• Advice on tracking your income and expenses and being tax compliant, whether you want to do this yourself or not

• How vital it is to start a separate business bank account, right from the start (if you do absolutely nothing else as a result of listening to this episode, please do this!)

• What you should look for if you want to hire an accountant to help you manage your finances (and grow with you and your business)

For episode show notes, resources and links, head to Just Start Now Podcast - Vicky Shilling

Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here. 

 

The podcast is back for another season!

In this episode I talk about: 

• What an audience is and why we need to grow our audience continually, not just as a once off activity 
• Fast acting activities you can do to grow your audience: 

• • Guest appearances
  • Influencer marketing
  • Networking 
  • Running free events 
  • Building a referral network (listen to episode 45 with Kate Matheson for more on this)
  • Leverage hot/warm contacts
  • Paid for ads

• Slow burn, long term activities you can do to grow your audience:

• • Website and SEO / Google My Business (listen to episode 28 with Maddy Shine for more on this) 
  • Content marketing 
  • Mailing list (listen to episode 5 for more tips on this)
  • Press and PR (read this blog post on how to do your own PR)
  • Pinterest (listen to episode 34 with Sahar Twesigye for more tips on this) 
• How important it is to believe in yourself and your ability to help and the value you add into the world by creating these opportunities and pitching yourself for features (grab a copy of my book for more help with this) 

For episode show notes, resources and links, head to vickyshilling.com/just-start-now-podcast/

Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.

Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here. 

I've been missing in action on the podcast recently, but I'm back for 2023!

Before I release Season 7 I wanted to check in and let you know about a couple of things happening this month:

Hang out online to goal set with me in my annual new year Wellness Business Goal Setting Workshop, totally free. This takes place live Sunday 8th January 2023 09.15-10.45am GMT, but if you can't make it live (or missed it) then you can still sign up and watch the replay back whenever you want. 

Hang out in person to goal set with me at my next CEO Day at the stunning Cliff At Lyons in Kildare, on the border with Dublin, in the Republic of Ireland on Thursday 12th January 2023, 09.30-16.00 GMT. All the details here. 

And any time you want to get in touch come and chat on Instagram where I'm posting and sharing regularly, and if you don't trust the algorithm (who does?!) then sign up for my mailing list so you never miss a thing. 

Can’t wait to see you, speak soon! x

This season has been dedicated to taking apart and going deeper into the Just Start Now book I released earlier this year. To get the most from the season (and to be in with the chance of winning some prizes!) I recommend you grab a copy of the book and read along with us. 

You can purchase your copy here: https://vickyshilling.com/book

I couldn't have wished for a better end to the series than an actual in-person live Q&A however, due to the nature of it being a live event the sound quality of this episode is not quite up to the usual standard.

I hope you can understand and treat this episode a bit like being a fly-on-the-wall listening in to an event you sadly missed, which might mean adjusting your audio a little bit.

We've done what we can to ensure you can hear me and the great questions and contributions from the people in the room.

Some of the topics we covered in this live Q&A:

• How I viewed writing the book: was it client creating or was it a passion project?
• The moment I realised that mindset was such a key part of building a business
• How the book helped other readers realise they didn't have to kill themselves to run a business!
• My tips on how to break the 'scarcity' mindset
• How to write to 5 people a day about your work, even if you're a weight-loss coach (and don't want to imply people need to lose weight!)

For episode show notes, resources and links, head to: https://vickyshilling.com/just-start-now-podcast

This season will be dedicated to taking apart and going deeper into the Just Start Now book I released earlier this year. To get the most from the season (and to be in with the chance of winning some prizes!) I recommend you grab a copy of the book and read along with us. 

You can purchase your copy here: https://vickyshilling.com/book

What I cover in today’s episode, and chapter 9 of my book, is one of my all-time favourite topics! The concept of 'running out of time'. It's something I hear a lot when I talk to wellness business owners and let's face it we've all said it at various times to ourselves and to other people. But are you being honest with yourself about what "I don't have time" actually means?

In this episode, I go a little deeper into the mindset blocks around time and how by changing that mindset you might find you actually get better results in your business.

Some of the things I talked about when it comes to how you feel and think about time:

• The concept of "I don't have time" and what it actually means
• Things that do take time in your business, like building trust and connections with your audience
• The mindset shifts you need to make to take more aligned action in your wellness business
• Taking responsibility and being honest with yourself about how you spend your time
• Why it's important to be open to having time to make 'mistakes' and experiment in your business
• Why you are not 'lazy' despite what you might be telling yourself
• Being honest about what your priorities actually are

For episode show notes, resources and links, head to: https://vickyshilling.com/just-start-now-podcast

This season will be dedicated to taking apart and going deeper into the Just Start Now book I released earlier this year. To get the most from the season (and to be in with the chance of winning some prizes!) I recommend you grab a copy of the book and read along with us. 

You can purchase your copy here: https://vickyshilling.com/book

 

Trigger warning: We discuss racism, body size discrimination and gender identity in this conversation, and some strong language was used in this episode in case you may find this offensive or if little ears are around while you listen.

In today’s episode, I’m joined by two guests - Samantha Carbon, psychotherapist and coach, and Lucy Rowett, certified sex coach and sexologist - to discuss the larger societal things at play that may stop you from just starting now.

Some of the things we talked about when it comes to just starting now:

• What you need to be aware of beyond your own mindset that may be holding you back from starting your business or taking action
• Having courage and compassion to engage and interact with uncomfortable conversations, particularly with marginalised groups and the fear of 'getting it wrong'
• Body size discrimination and diet culture within the wellness space
• The importance of feeling safe being visible online and in business
• What's missing in the mainstream business conversation and the understanding that all our minds and bodies work differently
• How your business model should reflect what truly works for you, your mind and your body
• The 'resilient edge of resistance' and finding your own window of tolerance
• How doing the inner work can help you to develop a more inclusive business

For episode show notes, resources and links, head to: https://vickyshilling.com/just-start-now-podcast

This season will be dedicated to taking apart and going deeper into the Just Start Now book I released earlier this year. To get the most from the season (and to be in with the chance of winning some prizes!) I recommend you grab a copy of the book and read along with us. 

You can purchase your copy here: https://vickyshilling.com/book

In today’s episode, I’m talking to legal expert Lucy Wheeler of Lucy Legal, who helps make legal more accessible and affordable for small business owners and wellness entrepreneurs.

We discuss and expand on the chapter in my book about ethics, selling legally and in a way that feels good and address some of the fears and mindset blocks that come up for wellness business owners when they are just getting started or growing their business.

Some of the things we talked about when it comes to getting legit in your business:

• Building solid foundations and having a legal framework to support you and your clients
• The importance of being clear on your expertise and feeling confident and empowered to share what isn’t
• How you can turn your concerns and fears into content that addresses your client’s own concerns
• How to turn self-sabotage into positive action
• The fear of being copied and some ways to protect your business

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast