Just Start Now

The podcast is back for a mini Success Series - showcasing people doing what you want to do - turning their passion for health and wellness into a career. 

Today’s episode is with Nutritional Therapist Claire O’Brien from Honest & Goodness.

We talk about:

• Claire’s journey from burned out digital marketer, to running her own busy nutritional therapy practice
• The magic of setting goals and how doing this with support from the Just Start Now membership helped Claire achieve her income targets
• What to do if it feels like a client knows loads about your area of expertise and the imposter syndrome kicks in
• The mental block of being a single parent and needing to see income and be financially independent. Claire’s clever mindset shift to overcome this.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

I'm back! But whilst I’m still juggling everything with childcare and business, I’m not fully returning quite yet with a full season of Just Start Now like you’re used to. 

Instead across May 2021 I'm going to be presenting a mini-season showcasing people doing what YOU want to do - turning their passion for health and wellness into a career. 

They’re not making millions but they’re making it work for them and I am really hoping these stories and insights will be inspiring to you as you get started on your path.

I’m calling it the success season, so if you’re ready for a bit more success in your life, this month is going to be an absolute treat. 

Stay tuned and make sure you're subscribed! 

In this episode I talk to my husband about the reality of what it’s been like living with me while I build my business over the last two years.

This is an intimate conversation with my husband’s honest thoughts on me going solo, investing in myself with a coach and what it takes to be supportive when you’re starting a new business.

We talk about:

• What David thought when I wanted to quit the music industry and go into coaching.
•  What it takes to run your own business - from an outsider’s perspective looking in.
• My bad habits and secrets that only my husband sees behind the scenes as I build my biz!
• How necessary it was for me to invest in myself at a high level and what his thoughts were when I did
• How David thinks you can be the most supportive partner to someone who is just getting started running their own business, tips for your partner if you’re not getting the support you need

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to life coach and online business strategist Sahar Twesigye, who you might also know from her healthy eating blog Earth & Spoon.

We discuss the powerful marketing tool that is Pinterest and the steps you need to take to harness it to drive eyes onto your wellness business.

We talk about:

• The difference between Pinterest and social media - Pinterest is a search engine where people are coming to answer questions and solve problems, not to connect with people.
• The benefits of using Pinterest including the fact it’s not a ‘hungry monster’ like social media - you can have pins that keep returning traffic to your website for weeks, months and years after they’ve been created.
• What you need to have in place before you start using Pinterest.
• If you think you’re ready to start using Pinterest as part of your marketing strategy, Sahar's recommended steps to get started.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I talk about scarcity and the multitude of ways it shows up for you and holds you back from being successful in your wellness business.

Whether it’s your belief that the market is saturated, that there aren’t enough customers who want what you offer or the thoughts that cross your mind when you look into your bank account, it all dictates how much success you’ll see.

I talk about these 5 scarcity mindsets you might be suffering with:

• You think there are a limited number of customers out there and the market is too saturated
• You think money is finite and will run out, or that your customers don’t have the money to invest in what you do
• You feel not enough and think you need more qualifications
• You think there’s not enough time to do what you want
• You don’t think you have a big enough audience to get the income you’re aiming for right now.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode, I’m talking to Business Coach Caroline Thompson about the myth that you need to have a huge audience in order to bring in decent money to your business.

Caroline is a great example of how with small numbers she could still attract paying clients and shares her tips on how to do this.

We discuss:

• The importance of quality over quantity when it comes to your audience
• How in-person networking and know/like/trust factors were key to Caroline’s launch successes
• Being authentic and showing up fully as yourself in your content and communication which is what sells.
• The importance of rest instead of stress and strategy in order to get your energy right
• Believing 100% in what you’re doing and selling as the core of having successful launches

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I talk about how to schedule and repurpose content for your wellness business.

Creating content for social media, emails and other marketing channels can feel like a huge and overwhelming task and is something I help many clients with.

I’ll talk you through ways to break it down and re-use what you have so it’s easy to stay consistent.

I take you through:

• Looking at the channels you want to schedule content for
• Why your mailing list should always be part of your plan, not just social media.
• Developing some kind of consistent framework that you stick to for at least 3 months to get into a rhythm and see what works
• The importance of repetition and sharing your content more than once in different ways
• Re-sharing old content that’s still relevant and also making sure in your content planner you are scheduling regular sales posts
• Scheduling tools that might help you stay consistent.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to Quantum Transformation and Embodiment Coach Suzy Ashworth.

With a background in building a hypnobirthing business, Suzy now uses her expertise in marketing and mindset to help female business owners get what they want.

If you want to write content that makes your audience think “that’s exactly me!” then this is a must listen.

In this episode we cover: 

• Suzy's 3 steps to mastering your message and connecting with your ideal customers 
• Staying in your own lane and focusing on what you want and need to do in your own business.
• Connecting with yourself and your purpose in order to show up in the way you want in your messaging.
• The importance of taking risks and being willing to not be liked by everyone. Suzy’s promotional photos in a swimsuit are discussed!

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I talk about how to ‘ask for the sale.’ It’s a phrase you might have heard talked about by many coaches and business owners and it’s one that makes a lot of us really squirm.

We love helping people improve their health, but asking them to buy from us? Cringe! Listen to get my tips on asking for the sale in an easy and effortless way.

I cover:

• Why asking for the sale is critical and so often missed
• How many times a day you should be doing it
• Your energy and mindset around asking people to buy from you and how crucial this is to seeing success when asking for the sale, not just taking the actions
• Ideas for how asking for the sale can look

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to SEO and Visibility Queen Maddy Shine about the scary and technical sounding world of search engine optimisation.

As well as practical tips on doing your own SEO, Maddy and I talk about the real issues with being seen online and what it takes to step out and be recognised for what you do.

• Lessons from a recession and discovering what you really want to do, as Maddy did after the 2008 crash.
• SEO = Seeking Exciting Opportunities. Seeing improving your visibility as a chance to find new opportunities in your business to bring in customers and income.
• The importance of experimenting in business to get the results you want.
• Blocks when it comes to visibility - how to be truly yourself and accept yourself in order to overcome your fear of being seen.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast