Just Start Now

In this episode I talk about how to create a website for your wellness business that attracts rather than repels your ideal customers.

Your website is a powerful tool for selling yourself but often what you’re choosing to focus on and put on your site isn’t doing you any favours. Let me put you straight! 

In this episode I cover:

• Focusing on your ideal client  and how this should underlie everything you do on your website
• Basic pages you need to include and what pages don’t need to be included if they’re holding you back from launching your website 
• Calls To Action - ways to make people take action, get in touch, book in or join your mailing list, rather than just passively browse your site.
• Formatting and why using headers, paragraph breaks, italics and bold text are so important 
• Photos of yourself - why these are so vital because ‘people buy from people’!
• Making it easy to book and pay - why and how to make things quick and easy for people to contact, book and buy from us 

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to Fab Giovanetti, social media and marketing consultant and founder of Creative Impact Co, formerly the Health Bloggers Community - where I met her at the beginning of my blogging adventures.

Fab has an incredible eye for branding and shares practical tools as well as pit-falls to avoid when branding your biz.

• Three stages to create a brand for your wellness business
• We both talked about graphic design tool Canva for creating your branding deck and brand graphics
• Shiny object syndrome and why it’s so important to keep your brand consistent
• "Procrastibranding" - wasting time and hiding behind perfecting your logo, website, visuals and social media graphics
• The importance of accountability when it comes to completing your branding and sharing it with the world.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I talk about how to get help in your wellness business and what you need to consider if you’re thinking about working with a VA (a Virtual Assistant).

You can do anything but not everything in your business, but how do you get the right support?

• Hiring before you feel ready and staying in your zone of genius
• How delegating and hiring help doesn’t magically make you more consistent or successful
• The difference between hiring someone to do things you can’t, and hiring someone to do tasks you could do, but they’re not a great use of your time
• Tasks you could give a VA and tasks to outsource to other experts
• Q&A on working with a VA including contracts and NDAs, how much to pay them and how to find the right person

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to Kerry Lyons, Business Design Coach and host of The Imperfect Life® Podcast. 

Kerry was my own coach when I started my business and truly helped me step into doing what I love. We discussed the mindsets it takes to leave your job and leap into your own biz.

• Having no plan and trusting the process of experimenting when it comes to leaving your job.
• The mindset of “My only option is to stay in this job”
• How necessary it is to limit the amount of time you faff around with your side-hustle
• Making a decision and commitment to do something
• Choosing to help people over the stories and limits of your ego.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I share my tips on how to get your wellness business fully booked using a free Facebook group. They're a fantastic free tool to build know, like and trust - but how can you make one work for you?

I talk about:

• Giving your Facebook group a purpose
• How to sign up members to your group 
• What content to share in your Facebook group 
• How to get engagement and interaction in your group 
• Ways to sell regularly that feel good 

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

Today I'm bringing you a little bonus episode - something you requested from me when I asked what you wanted to celebrate the end of Season 2. 

It’s a visualisation meditation for you to spend time living and breathing a perfect day in your future wellness business. 

If you want to listen to the meditation without the introduction, skip straight ahead to 7 minutes, where the meditation itself starts. 

The meditation lasts around 10 minutes, so get comfortable and get ready to soak up the experience of running your dream wellness business. 

Thank you so much for listening and see you again soon for Season 3. 

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to Annette Kelly about how she grew Little Penny Thoughts from a side-hustle, passion project, into a business that she could leave her teaching job for. Full of wisdom and insights and with a true belief in community over competition, this is a gorgeous inspiration filled chat.

We discuss:

• Fear of judgement online and feeling paranoid when getting started, especially when working in another job.
  
  
• Overanalysing your videos to camera in the early stages, and how to move on from that and show up for your audience.
  
  
• Noticing the difference between tuning into your gut and posting on social media only when you’re inspired, and when you are being paralysed by the fear of judgement which stops you posting what you want, or at all.
  
  
• Community over competition. Supporting others in the wellbeing industry, rather than trying to compete with others.
  
  
• ‘Doing the double’ of both jobs together. Making the transition and making the leap - how Annette knew it was the right time to jump.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I share my tips on how to stop worrying about judgement from other people. It’s one of the biggest topics I cover with my clients and one I see holding you back time and time again from going big and doing what you want in your business. Let’s tackle it together.

I talk about:

• Thinking about who you think is judging you. Who are these people you are so afraid of judgement from?
• How people think, feel and behave towards you says more about them than it does about you. 
• Sometimes people who judge us are coming from a place of love and fear for us.
• People who judge are not your ideal client or customer.
• Writing a list of people whose opinion actually matters to you. 
• Keep doing the work to reframe your thoughts. It takes time.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I’m talking to Gracie and Sophie from Squirrel Sisters. I was inspired to get them on the podcast when they shared how they had successfully launched their products into stockists like Holland & Barrett, with no external backing. We talk brand building, market research and who to rely on in business.

We discuss:

• Fear of judgement when you’re just starting out
• Running a lean, flexible business that suits your lifestyle. 
• Building a brand and having values, a tone and an ethos that runs through everything you create.
• Finding your confidence in your own brand voice and not getting distracted by what other people are doing.
• The advantage of being known for one thing and becoming an expert at your specific area.
• Working with people that respect you and support you, rather than undermining you.
• Tapping into networks so you don’t feel alone.
• Being open to feedback and doing market research.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

In this episode I share my tips on how to keep showing up, even when you’re just getting started and it feels like you’re talking into an echo chamber where no-one is hearing you. With practical tips and insight from my own journey, I’ve got loads of fresh ways to think about it and to keep you consistent.

I cover: 

• Focusing on being internally motivated, not externally.
• Cultivating self-belief - what you have to offer is valuable.
• Trusting that people are listening and watching, even if they don’t engage. 
• Understanding you’re not perfect and that’s okay.
• Stop obsessing about your metrics and reach. Focus on the quality of your content instead. 
• It takes time - it takes 10 years to become an overnight success.
• Put the blinkers on and ‘stick to the knitting.’ Just do you, stop comparing yourself to others.

For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast