Just Start Now

Today I'm talking about selling. And I bet the concept is already making you cringe, right?

We can be the most qualified practitioner going with fabulous products and services. But unless we get comfortable with selling and find an authentic way to do it, we're not going to have a business. 

If you hate sales, think it's all about being pushy and think you're always going to suck at it, this is the episode for you.

In this episode I talk about:

• How selling is all about starting conversations, and talking less, not more to your ideal customer.

• Adding value and how to conquer imposter complex around what you’re offering

• Intangible vs. tangible benefits and which one is more important to highlight when it comes to helping people make sales decisions

• Getting other people to sell for you (in a non-MLM type way)

• Scheduling and how to use this harness the times you feel great about what you do

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm interviewing Toral Shah, scientist, writer and chef, the name behind The Urban Kitchen and co-founder of What The Health events. 

In this episode we cover some great topics related to diversity and how we can all do our bit to ensure the right people hear the health messages they need including: 

 

• Basing health and wellbeing on how people look, and the dangers this has to our message as wellness experts.

• Increasing diversity in our messages so we help our audience see people more like themselves and therefore they listen more carefully to our health messages.

• The fact that we all have prejudices, regardless of our own race, religion or ethnicity.

• How we can all stand up and support other minorities - even if we feel we don’t identify with that community ourselves.

• Finding commonality in our messages, rather than division - celebrating our differences rather than using them to divide, polarise and argue.

• Getting more diversity at health events and panels so we don’t just keep hearing the same things over and over from the same people.

• Apathy in small things like social media, right through to larger issues like the environment and politics. How we can lift ourselves out of apathy and question things more.

• Listening and learning different perspectives, not just living in an echo chamber that reinforces our own views.

 

 

 
For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm talking about how to start a mailing list for your wellness business. Because as great as social media is for connecting you to people, the real value is when you have a list of your own so you can contact your ideal customers whenever you need.

But starting a mailing list can seem overwhelming or just downright pointless when you’re just getting started. Why create yet another thing to do in your business?

If that’s how you’re thinking about mailing lists right now, this episode is perfect listening.

In this episode I talk about:

• Choosing a provider to send your emails from: my experience and why this mustn’t hold you back

• Creating a freebie or lead magnet to entice people onto your mailing list (because no-one gives away their email address for free these days!)

• Automated email sequences and why these are so important

• Promoting your lead magnet so you get lots of people signing up to your mailing list

• What you should be sending to your email list and how often

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm interviewing Laura Agar Wilson, health coach and business mentor helping coaches start and grow their business using beautiful design, helpful tech and effective strategy. 
We covered some brilliant topics in this conversation about starting a wellness business and getting overwhelmed with all the things you think you need to do including: 

• Shifting and changing as a person and investigating where we feel resistance in moving into a new area of business

• Trying to do all the things and struggling to let go of where things started 

• Not having one big realisation that you’re doing all the things, but a gradual awakening that you can’t continue stretching yourself

• Reframing the ‘failure’ of stepping away from aspects of your business as testing and ‘course correcting.’

• What to actually focus on when you’re getting started in a wellness business

• Why you need to market beyond just posting on Instagram - and what that looks like in practical terms
 
For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm talking about how to name your wellness business. Because we all know a name is important - it's something we'll say a lot, it's how we'll get known and it will become our 'brand.'

But choosing a name for your health based business also creates a block that stops many of us even getting started with our business ideas. 

If that's you, this episode is perfect listening to help you get started.  

Some of the things I talk about:

• My own decision about how to name The Flourishing Pantry and how I look back on that with hindsight 
• Visibility and how people buy from people   
• Whether you should use your own name - the pros and cons 
• Avoiding trends when it comes to naming your business 
• Accepting that your business will evolve and change and how your business name needs to reflect this 
• Offering potential customers and clients clarity in what you offer

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm interviewing Laura Agar Wilson, health coach and mentor helping her clients grow their businesses using beautiful design, helpful tech and effective strategy. 

Laura shares her experience of all the different things she's tried on her business journey, why it's been important to let go of things no longer serving her and what is actually important to focus on when you're just getting started.

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podca

Today I'm interviewing Lauren Armes from Well To Do. Lauren is also a coach helping wellness business owners just like me and I've been hugely inspired by her journey and investment in herself to grow herself and her brand. She makes the perfect first guest for the podcast. 

We covered some amazing and really valuable topics to help people getting started in the world of wellness including: 

• Starting a blog with no idea where it would lead. Finding an entrepreneurial path in wellness by just starting and taking one step at a time.

• Having a ‘big idea’ vs. a trial and error method. Do we need to know where we’ll end up?

• Everyone is a beginner at some point. Being kind to yourself and remembering that even successful entrepreneurs

• Whether you need a business plan when you’re starting out

• Reframing ‘mistakes’ as things that we could do differently or things we could have learned quicker with better support

• How we are our own biggest barriers to success - the stories we tell ourselves that get in the way of growing a business

• Wanting to make money and be financially successful and how to change our mindset around money without feel too ‘woo woo’

• Investing in yourself and how important it is to shift you forward - even at an uncomfortable level

• Swallowing your pride and working with a coach to teach you what you want to know, rather than trying to work it out yourself and taking longer than it needs

• What is ‘enough’ in your wellness business. Shaping your own work life and balance.

 

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm talking about how to start a blog for your wellness business. I have met so many people that dream of starting a blog and sharing what they love about health online, but something is holding them back.

If that's you, this episode is perfect listening to help you get started.  

My whole business was formed from starting my blog The Flourishing Pantry in 2016. It taught me so much about writing, connecting with an online audience and how to engage and be of value to an audience that needed me. 

Some of the things I talk about:

• What is a blog and why they're so important in an age that's seeing a bit of social media backlash 
• My journey setting up The Flourishing Pantry, how it all began and what I've learned along the way 
• Finding a niche and being specific about who you're talking to
• Choosing a platform for your blog - a block for many people that shouldn't be as complicated as we make it! 
• Creating a brand for your blog that makes you stand out 
• Busting through perfectionism and comparison when it comes to starting a blog 

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

In this trailer, I introduce myself (hello I'm Vicky!) and share what you can expect from the podcast. 

Make sure you subscribe for weekly conversations and value packed tips episodes, all about how to start and grow your health and wellness business. 

You can find out more about me at vickyshilling.com.