Just The Tips, with James P. Friel and Dean Holland

You may not even know what the term "bridge marketing" means - but that's OK. Dean and I have Arthur Tubman on the show to explain it. Arthur is a guy I've known for some time who is killing it as an internet marketer - and the way he's doing it is not your typical approach. I don't want to give it all away before you listen to this episode but let's just say it includes Facebook Fan Pages, adding engaging content, and making money as a result. Yep, it works, to the tune of 6 figures. Arthur doesn't hold anything back as he explains his bridge marketing approach so make sure you take the time to listen to this episode of Just The Tips.

How can you know if something is a hot niche or not? Arthur has it dialed-in.

When it comes to selling products, no matter what they might be or where you are selling them, you need to make sure that you're selling things that people really, really, REALLY want. That's one of the most often missed but simplest business principles. Arthur Tubman says it's all about discovering what the hot niches are, and then using bridge marketing to transition the fans of that hot niche into a purchasing customer base. How do you do it? I'm glad you asked because Arthur tells exactly what he does, on this episode.

Once you discover a niche that is truly hot you'll know it.

Arthur Tubman has been experimenting with Facebook groups and fan pages for quite a while and he's been very methodical in determining what makes for a hot niche that's worth marketing to and what simply isn't. On this episode, Arthur shares three criteria he uses to determine if a niche is truly hot and explains what can happen if you get it right. But he also shares some of his niche failures - one in particular that involves delicious Chinese food and a gut instinct that he shouldn't have been doing what he was doing. Man, sometimes you just have to listen to the gut!

How to reverse engineer bridge marketing for products you already sell.

One of the things that is so intriguing to me about the concept of bridge marketing is that it seems like you could reverse engineer the process to build a raving fan base around the type of products you already sell. To satisfy my curiosity I asked the only guy I know who knows the ins and outs of bridge marketing, Arthur Tubman. Arthur says it's possible, but you've got to be very careful on a couple of things to ensure it's worth your time and the money it's going to cost you to get it rolling. What are those two things? Arthur tells us on this episode of Just The Tips.

When you know how to use Facebook Insights to market to fan page members, wow. Just wow.

One of the staggering things about what Arthur Tubman has done is that he's built a rabid audience base that loves the products he offers them. That's because he's tapped into what he calls a "hot niche" and gets those interested in it to gather inside a Facebook group. It's a perfect, captive audience that he's then able to provide with products they want. Arthur has taken this bridge marketing approach to the highest of heights and is building similar campaigns for others as well. You can hear the amazing numbers and sales figures Arthur has experienced, on this episode of the show.

Outline of This Episode

• [1:38] The overwhelmingly amazing project Arthur Tubman has been working on.
• [3:44] What is a "hot niche" and why is it such a powerful marketing approach?
• [8:50] How can you implement bridge marketing from a hot niche fan page?
• [12:23] What kind of sales approach does Arthur take in these communities?
• [15:23] Reverse engineering communities to match your existing products.
• [18:40] What it takes to build these communities in the first place.
• [25:51] Creating your own version of a cable TV channel in your group.

Resources & People Mentioned

• Arthur's website: http://arthurtubman.com/
• Monday Monday Network
• Get Arthur's "Hot Niche Guide" - www.ATubman.com/hotguide
• The Walking Dead Fan Club Facebook Community
• Audience Insights Tool on Facebook
• Country Rebel

Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

• James P. Friel:

  • AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot
  • Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur
  • Site: www.jamespfriel.com

Dean Holland:

• Blog: www.DeanHolland.com
• FB Page: https://www.facebook.com/DeanHollandHQ
• Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

You may not even know what the term “bridge marketing” means - but that’s OK. Dean and I have Arthur Tubman on the show to explain it. Arthur is a guy I’ve known for some time who is killing it as an internet marketer - and the way he’s doing it is not your typical approach. I don’t want to give it all away before you listen to this episode but let’s just say it includes Facebook Fan Pages, adding engaging content, and making money as a result.

There are lots of brand consultants out there but none we've found that have the knowledge and ability to guide you to your perfect brand like our guest today, Juju Hook. And we're not just talking about personal brands. In fact, Juju says that many times building a business brand separate from who you are as a person enables the business to have a greater impact than if it was just built on you. This is a fun, and funny conversation that involves Louis C.K., Jerry Seinfeld, Red Bull, and Dean Holland dancing around his office wearing wings. That's all I'm going to say, you'll just have to hear it.

Think of strategic branding like preparing yourself for a long-term relationship.

Dean and I are internet marketers so all this branding stuff feels like fluff to us. You know, we're used to direct response emails and copywriting, not this image and personality stuff. But Juju Hook got us thinking on this episode when she explained that the direct response approach is like seeking a one night stand, while branding is doing the work required to start a long-term relationship. That explains it well, and it's the kind of insight Juju brings to this episode so you'd be silly to miss it.

Here's a brand consultant who'll tell you how to refine your brand without breaking the bank.

On this episode, I had to ask Juju Hook, who is an amazing brand consultant, how the average entrepreneur can build a brand without breaking the bank. Consultants can be pricey, you know? That's when she backed up the dump truck and piled on the info - from creating your brand manifesto and personality to how to communicate about it and set up a content delivery strategy - Juju didn't hold back. That's pretty unusual for a brand consultant, and it's one of the many things that make Juju such a joy to talk with. So get ready to learn a lot on this episode. Dean and I did.

When you create an authentic brand personality everything has more impact.

One of the things Juju Hook walked us through on this episode was how to go about building a brand personality profile. Think of it like this: if your brand was a person, who would it be? Once you have that document in hand you'll be able to use it as a reminder to yourself about the way and the methods you use to communicate. On social, in email, on video, wherever you put out your content that authentic brand voice will be consistent and have more effect on the people who are drawn to it. Find out how to uncover your own brand personality, on this episode of Just The Tips.

The right brand consultant will make your business soar. If you need one, you should check out Juju.

OK, so this episode is full of great, practical, doable content. But you might be like a lot of us and feel like even though it's great stuff, you simply don't have the time to work it all out by yourself. That's where someone like Juju comes in. She's a brand consultant who has lots of resources for the DIY types and also does one on one coaching to help you dial in your brand personality and voice in no time. After hearing this episode you'll see why she's someone you can trust. Give her a shout. You'll be glad you did.

Outline of This Episode

• [0:41] James and Dean welcome Juju Hook to the show.
• [2:21] Branding is NOT a one-night stand, it's a long-term relationship.
• [6:34] Why branding is NOT fluff and matters a lot.
• [8:25] How should the average entrepreneur approach branding?
• [13:19] Merging your brand personality with practical content distribution.
• [22:07] The strategy behind content delivery and distribution.
• [29:20] The best ways to connect with JuJu.

Resources & People Mentioned

• https://strategicjuju.com/ - Juju's website
• BOOK: Jab, Jab, Jab, Right Hook
• Infusionsoft
• ActionX

Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

• AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot
• Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur
• Site: www.jamespfriel.com

Dean Holland:

• Blog: www.DeanHolland.com
• FB Page: https://www.facebook.com/DeanHollandHQ
• Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

There are lots of brand consultants out there but none we’ve found that have the knowledge and ability to guide you to your perfect brand like our guest today, Juju Hook. And we’re not just talking about personal brands. This is a fun, and funny conversation that involves Louis C.K., Jerry Seinfeld, Red Bull, and Dean Holland dancing around his office wearing wings. That’s all I’m going to say, you’ll just have to hear it.

When it comes to posting ads on Facebook, you might go a little crazy trying to figure out how to do it all on your own. That's why Dean and I thought it would be a great idea to have an expert on Facebook ads on the show. John Parkes is a guy I've watched for a while now and he is really crushing it when it comes to creating effective Facebook Ad campaigns. This episode is packed full of stuff you don't hear from other experts because John is just THAT kind of guy. You're going to love this - if you listen - so why don't you listen?

How to create Facebook Ads that hook people in, so you can grow your business.

If you've ever tried creating Facebook Ads, chances are you weren't very successful the first time. I know I wasn't. It's not that easy to do. John Parkes says there are some simple but effective best-practices anyone can implement to make your ads more effective. For example, the way you decide what audience to show your ads to really matters. It's not something you guess at, it's something you dial in carefully. If you want to learn more tips like this, you've got to hear this episode. John brings the goods.

Facebook Ads tip: Keep in mind that Facebook is a scrolling platform.

What difference does that make? A ton. When people scroll through a news feed or page they tend to scan the content rather than read it carefully, that means if you are going to place ads in that column, they need to stand out. John Parkes says that fact impacts the color choices you make, the images you use, and the types of text or emoticons you place on them as overlays. Everything about your Facebook Ad needs to be created to catch the attention of those who are scrolling and make them stop. John is doing great things for his clients on the Facebook Ads platform, so be sure you listen to get his best basic tips.

People buy YOU more than they buy your product. That's why video is important for FB Ads.

When I asked John Parkes if there's an advantage to using video in Facebook Ads he made a very interesting point: though video doesn't get as many clicks as images do, it usually converts better when people do wind up clicking. Why? He says it's because the video enables you to become known, liked, and trusted with the buyer before they even go to your website. That adds up to more sales. Find out more nuanced tips about how to post ads on Facebook that are profitable, on this episode.

What are the highest converting types of images to use on FB Ads?

John Parkes says that there is clear evidence that certain types of images work better than others. So what types of images convert best? Straight-on headshots are better than profiles. Strange or unusual images get a lot of clicks too. Honestly, anything that causes a scroller to slow down and notice your ad is a good thing. But don't over do it. Your images need to be relevant to the content of your ad. Dean and I found this conversation with John to be incredibly useful and we think you will too, so go ahead and listen.

Outline of This Episode

• [1:13] Who the heck IS this guy, John Parkes?
• [2:07] Is the Facebook Ads platform still a good option for internet marketers?
• [5:33] Creating ads that hook people in, so you can grow your business.
• [11:11] You have to keep in mind that Facebook is a "scrolling" platform.
• [14:08] How does curiosity play into a good Facebook ad?
• [16:53] When should you use video vs an image or still ad?
• [23:10] The role custom audience lists play in effective ads.
• [27:30] The best way for newbies to Facebook Ads to get started.
• [31:35] The biggest bone-headed mistakes people make with Facebook Ads.

Resources & People Mentioned

• AdWords by Google
• Forbes (check out a "native ad" near the bottom for an example of what pops)
• Russell Brunson
• ClickFunnels
• Gary Vaynerchuk
• BOOK: Expert Secrets by Russell Brunson
• Dan Henry, Facebook Ads Consultant
• Stephen Larson's podcast: Sales Funnel Broker
• BOOK: Pre-suasion by Robert Cialdini
• BOOK: Influence by Robert Cialdini

Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

• AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot
• Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur
• Site: www.jamespfriel.com

Dean Holland:

• Blog: www.DeanHolland.com
• FB Page: https://www.facebook.com/DeanHollandHQ
• Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

If you’ve ever tried creating Facebook Ads, chances are you weren’t very successful the first time. I know I wasn’t. John Parkes says there are some simple but effective best-practices anyone can implement to make your ads more effective. For example, the way you decide what audience to show your ads to really matters. It’s not something you guess at, it’s something you dial in carefully. If you want to learn more tips like this, you’ve got to hear this episode. John brings the goods.

Welcome back to the best podcast in the world - Just The Tips. In this episode Dean and I chat with our friend Bryan Bowman who's possibly the most cheerful and sarcasm-killing guy on the planet. He kept Dean and I so focused on his amazing insights that we lost all track of our natural bent toward sarcasm. Bummer. That could have been fun! Bryan shared about the difference between business principles, business strategy, and business tactics and showed us why getting this wrong can limit business profits. Confused yet? You won't be after you listen, so cue it up and get started.

Business tactics are the fun, cool stuff everyone sees. But tactics are not what create profits.

James here - when Dean and I were chatting with Bryan Bowman on this episode he told us about an experience he had recently in one of his mastermind groups. One of the members was telling how he made tons of money doing a Facebook LIVE broadcast. You know what happened, right? Bryan and everyone else in his mastermind were tempted to go right out and do a Facebook LIVE session too. Why? Because it's the flashy, fun thing that puts you on stage (so to speak), but it's not going to have the same impact as the other guy if you don't have other vital stuff underneath it to support what it's created to accomplish. What are those other things? Sorry, you have to listen to find out. :)

Do you have the right systems in place behind your flashy business tactics?

You can get a lot of traction from something like a Facebook Ad or Facebook LIVE session, but what then? Say you get lots of people responding to your call to action. Do you have a good way of processing all those leads and converting them into sales? No? Then you missed one of the vital parts of business that isn't so cool but is definitely vital. On this episode, Bryan Bowman tells us how he discovered the importance of business principles to support his strategy and tactics, so be sure you listen.

Why are you selling the things you're selling. Do you even know?

Bryan Bowman says that if you are selling stuff online simply as a commodity, you're missing the opportunity of generating ongoing revenue and customer loyalty. Why? Because you're missing the chance to create a community that goes much deeper than a simple product. It's in a community that people connect and find a greater experience than any product and provide - even yours - no matter how cool and specially designed it is. Bryan has built that kind of community in a very effective way that you need to hear about, so don't miss this episode of Just The Tips.

It happens all the time. People make lots of money online and are even MORE unhappy. Huh?

When you first start seeing the cash roll in because of your efforts to build a business, you'll think that the more income you receive, the easier it will be to make space for the things you want in life - family time, space for personal time, trips and stuff - but sadly, it seldom works that way. I asked Bryan Bowman to speak to that issue and he eloquently revealed how important it is to get your life into a place of prioritized balance first before the money comes. That's the only way you are able to handle the money well. Honest, it's true. Find out how to get there on this episode.

Outline of This Episode

• [1:40] Bryan Bowman's amazing ecommerce approach: Evidence and Education.
• [7:40] Too many people are making money yet very unhappy. Why is that?
• [18:18] You need to understand business principles before you apply business tactics.
• [22:03] Principles, Strategy, Tactics: What's the difference and why do they matter?

Resources & People Mentioned

• Ecom Underground on Facebook - Bryan's community
• Dan Kennedy
• Eugene Schwartz
• David Ogilvy

Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

• AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot
• Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur
• Site: www.jamespfriel.com

Dean Holland:

• Blog: www.DeanHolland.com
• FB Page: https://www.facebook.com/DeanHollandHQ
• Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

Welcome back to the best podcast in the world - Just The Tips. In this episode Dean and I chat with our friend Bryan Bowman who’s possibly the most cheerful and sarcasm-killing guy on the planet. He kept Dean and I so focused on his amazing insights that we lost all track of our natural bent toward sarcasm. Bummer. That could have been fun! Bryan shared about the difference between business principles, business strategy, and business tactics and showed us why getting this wrong can limit business profits.

After you hear this inaugural episode of Just The Tips you're going to realize that it's time to stop listening to some of the stuff that's clogging your podcasting app so you can make room for the best podcast for business in the entire world. I'm James P. Friel and my friend Dean Holland and I have teamed up to bring you our campy, fun brand of humor along with amazing guests who have not only become successful in business but have also become outstanding people in the process. So - fun AND business success, all rolled up in one tasty audio package. What more could you want? It's clearly the best business podcast in the entire world! ;)

You'll spend more money figuring it out than you will paying to learn what you need to learn.

Before launching into a slew of amazing guests in future episodes, Dean and I thought it would be helpful if you got a tiny peek into what the two of us have been through on the way to our own versions of business success. Dean was broke and stubborn way back when, and he tried everything in the book to figure things out on his own. But after 4 years of struggling, he had an epiphany: he'd spent more money trying to figure out how to make money than he would have if he'd simply found an expert and paid them to teach him. Success loves company - especially if you pay to become that company. Don't miss Dean's story… he's a guy who learned the hard way and is crushing it now helping others do the same.

As long as you are on a learning trajectory, being financially broke is not a permanent condition.

James P. Friel - sounds like a classy name of a successful individual, right? It's not - or maybe I should say that in whatever way it is, it wasn't always so. I'm James, and I grew up poor and consequently had no money as I entered college. While I was waiting on my student loans to come (so that I could eat) I decided that I needed to figure out some way of making money that wasn't mowing lawns, so I headed to the bookstore. That's where I started on what I call a "learning trajectory," and I haven't slowed down since then. My personal experience has convinced me that as long as you are learning, "broke" is never a terminal condition. If you'll take the time to listen to this episode, you'll understand what I mean - and you will also get to hear the first ever episode of the best podcast in the entire world!

The recipe for success: Decide what you want and persist until you win.

Since Just the Tips is undeniably the best podcast in the entire world it only makes sense that you'll get amazing business ideas and tips when you listen. One of those amazing tips, that we talk about on this first episode is this: If you want to succeed, it's pretty simple - Decide what it is that you want to achieve and persist until you get it. That's it. Simple - but not easy. How do you develop that kind of persistence? By putting yourself on a learning trajectory. Find out what we mean by that, on this episode of Just The Tips.

Forget about boring Q & A podcasts. We make fun of our guests and learn from them at the same time.

My buddy Dean and I figured that there were enough of the "Ask a question, listen to an answer" podcasts out there. And we don't like them. They tend to be dry, predictable, and plain boring. It seems like you'd have to work really hard to be that boring, but so many podcasters are doing it, I guess not. Anyway - we decided to take a different approach. A fun approach. We do have guests. We do ask questions. But we make fun of each other and our guests as we do. It's like a natural conversation where you poke fun and grow the relationship at the same time. Right? Who's with me? Let's do this! It's the best podcast in the entire world - Just The Tips!

Outline of This Episode

[0:41] Should you be excited or nervous about this show? You be the judge!

[3:20] How you can know if this is the show for you - or not.

[4:10] Who IS the man, the myth, the legend that is Dean Holland?

[7:26] The turning point for Dean's journey: Get help from people who know.

[10:51] So who IS the wisdom that is James P. Friel?

[17:48] What kind of guests are going to be on this show? The best kind. :)

Resources & People Mentioned

BOOK: Rich Dad, Poor Dad

Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

• AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot
• Autopilot Entrepreneur Group: https://www.facebook.com/groups/autopilotentrepreneur
• Website: www.jamespfriel.com
• James' fanpage: https://www.facebook.com/james.friel.528

Dean Holland:

• Blog: www.DeanHolland.com
• FB Page: https://www.facebook.com/DeanHollandHQ
• Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

After you hear this inaugural episode of Just The Tips you’re going to realize that it’s time to stop listening to some of the stuff that’s clogging your podcasting app so you can make room for the best podcast for business in the entire world. I’m James P. Friel and my friend Dean Holland and I have teamed up to bring you our campy, fun brand of humor along with amazing guests who have not only become successful in business but have also become outstanding people in the process.