How do you decide where to spend money? Most of us look for experts, but remember, that's how your customers see you: as an expert! Join Joe as he explains things you can do to boost your confidence, therefore your customer's confidence in your skills and expertise. You'll get insight into what your clothes, business decor, body language, and speech all say about your skills, and how to turn those into trust. Learn how to show your expertise in the latest JZ10!