Barney Waters is the President of K-Swiss, responsible for all aspects of sales, product and marketing for the global K-Swiss brand, and Omar Prestwich is a community manager. Together, they field audience questions regarding sneakers, business, branding, and entrepreneurship. In this episode, Barney speaks to K-Swiss' efforts to be brand transparent and the belief that companies need to allow consumers inside in order to foster and grow brand loyalty.
Barney and Omar discuss how K-Swiss has differentiated its brand to that of the sneaker for the hustler, the brand builder, the CEO, and the entrepreneur. In this new effort, K-Swiss has collaborated with bold entrepreneurs who have been disruptors in their respective industries, achieving brilliant results. Barney credits their success to a clear mission statement, a strong ethos, and tangible actions that reflect those statements. Finally, Barney and Omar discuss K-Swiss' philosophy behind striving to improve daily, even if that improvement is incremental and small at first.