Now compare this to a young, lean startup in Silicon Valley. This will be led by a team of people who set up the business because they had a dream. They want to change the world with a new app or a new gadget and they believe in this idea more than anything. And you can tell that just by watching them talk about it. They put in more hours and they work harder because to them it’s not work – it’s the thing that matters most to them. Their team sees this commitment and excitement and they want to be involved.

What is it? It’s passion. It’s believing what you do. It’s a lack of passion meanwhile that created those stuffy, ineffectual managers. They never wanted to be there and thus they simply find the whole experience of leading very stressful. This plainly comes across in their demeanor and thus the entire team feels demotivated and disinterested.

The big reason for that is that having a passion means having a vision. When you have a vision – when you know the why behind what you’re trying to do, it allows you to make more long-term plans and it allows you to make better decisions for the long-term growth of your business.

Leadership seems to only attract a certain type of person but unfortunately, you need to be in charge of others in many industries if you’re going to increase your salary and earn a bigger pay check. It’s not until you start managing others, that you reach the higher pay band and the perks that go with this.

The real benefit of using Facebook is that the people are already there, so you are taking advantage of the traffic. But you are also taking advantage of Facebook’s gating features for your content, as well as the delivery mechanisms. Make sure to give people the opportunity join you outside of Facebook for maximum marketing opportunities.

You won’t have to worry about the membership site software; the trade off is manual admittance and deletion (can be handled with an outsourcer). There are five elements to consider in creating your membership or mastermind… FIRST, will your subject matter or niche support a Facebook Membership? SECOND, what will you include in your membership and how will it help your business?

Are there products and services on Amazon, eBay and/or Click bank for the niche…at what level are the best selling products.

What you’re doing is to only provide your best content if someone chooses to Opt-in to Your list. Use the Call To Action Button… Add In A Prompt For People to Like Your Facebook Page Right after they Login and Provide and Incentive.

One of the most important things in the monetization process is to determine what audience you’ll attack to support a recurring membership.

You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages.